ULTA Ulta Beauty, Inc.
Trend channel, buy level and 3-month target. Information only, not financial advice.
At the channel floor · 18-month channel rising
Price is on the lower line, where it has held before.
- 18-month channel
- US$566.59 – US$1,078 · rising, +10% a year
- Price in channel
- 14% (0% = floor, 100% = ceiling)
- Ceiling overhead
- US$1,078
- Turns bearish below
- US$566.59
What broke this trend
- The fall
- -36% from US$706.9417 Feb 2026 → 17 June 2026
- Whose problem it was
- This company3 of 11 Specialty Retail peers fell with it
- Does it resolve?
- Temporary falls like it have resolved on the record
- Regained so far
- 74%of what it lost
- What the record says
- 80% of 13 comparable falls came back, typically in 123 days measured on its own peer group
Fell -36% (17 Feb 2026 → 17 June 2026); regained 74% so far; company-specific.
Reported at the time: CNBC Halftime Report Final Trades: Apple, VICI Properties, Ulta Beauty, AstraZeneca PLC — 17 Feb 2026
Price history, with the path projected 3 months forward
Updated 7:17 PM ET (41 h ago)
- Daily close
- Upper trend line (18 months)
- Lower trend line (18 months)
- Dashed after today: projected 3 months
- Our buy
- Our target
Suggested path
Buy at or below
US$640.24
level as at 1 Nov 2026
Our target
US$736.27
by 23 Jan 2027
Projected move
15.0%
gross, before costs
Price is at or below our buy.
Target: ULTA's usual move size (15.0%), the best return per day on this path.
This move size: reached in 48% of 22 past stretches, typically in 83 days. (0.18% per day)
- Upper line touches
- 9
- Lower line touches
- 7
- Fit confidence
- 44%
- Fitted
- 1 Nov 2026
Company information
About Ulta Beauty, Inc.
Ulta Beauty, Inc. functions as a prominent beauty product retailer throughout the United States. Its physical locations feature a broad assortment of goods, including cosmetics, perfumes, skincare, haircare items, bath and body essentials, and professional salon styling instruments. Additionally, they provide a comprehensive suite of salon services, encompassing hair, skin, makeup, brow, and nail treatments. The company further offers its proprietary label products, such as the Ulta Beauty Collection for cosmetics, skincare, and bath items, alongside other Ulta Beauty branded merchandise and gift options. As of March 10, 2022, Ulta Beauty operated 1,308 retail stores across all 50 U.S. states. Its products are also available for purchase via its website, ulta.com, and through its mobile applications. Incorporated in 1990, the enterprise was initially known as Ulta Salon, Cosmetics & Fragrance, Inc., before officially changing its name to Ulta Beauty, Inc. in January 2017. Its corporate base is located in Bolingbrook, Illinois.
- Sector
- Consumer Cyclical
- Industry
- Specialty Retail
- CEO
- Kecia L. Steelman
- Employees
- 65,000
- Country
- US
Scorecard
Our own scores from the fundamentals below (not Morningstar ratings).
- Valuation
- —
- Profitability
- —
- Financial health
- —
- Cash generation
- —
Key statistics
- Market cap
- US$26.05B
- Enterprise value
- —
- Beta
- 0.84
- Avg volume
- 619.60K
- Revenue per share
- —
- Dividend yield
- —
- 52-week range
- 443.6-714.97
- Exchange
- NASDAQ
Key ratios
- P/E (TTM)
- —
- PEG
- —
- Price / sales
- —
- Price / book
- —
- EV / EBITDA
- —
- Gross margin
- —
- Operating margin
- —
- Net margin
- —
- Current ratio
- —
- Quick ratio
- —
- Debt / equity
- —
- Interest cover
- —
Income statement
Balance sheet
Cash flow
Trend lines are fitted to past swing highs and lows and may not continue. Information only, not financial advice.