SONY Sony Group Corporation
Sony Group Corporation (SONY) trend channel, buy level and 3-month target on Trade The Path. Sector: Technology. Listed on NYSE. Levels below are fitted to this ticker's own swing highs and lows (Theil–Sen, log-price), then projected 3 months. On this symbol, 11 comparable calls have settled; 54.5% reached the published sell target. Information only, not financial advice.
Broken out above, falling this year inside a rising 2.0007237822488584-year channel
Price has closed above the channel. The fitted trend may no longer describe this stock.
The next few months are read from the last 12 months, not the last 2 years: that channel fits this stock's recent turns at least as well (53% against 61%) and it is the one price is respecting now. The last 2 years stay as context: rising, +5% a year. A stock can be falling inside a channel that still rises over years; that is what this is, and only one of the two can be the near-term expectation. The target of US$30.59 is below the nearest ceiling (US$40.28), so it does not depend on a breakout. What would overturn this: a close below US$18.31 — the floor of the channel being read — after which the trend, not the entry, is what was wrong.
- 2 years
- US$19.37 – US$40.28 Rising channel, +5% a year
- 12 months read from
- US$18.31 – US$19.68 Falling channel, −30% a year
- Position in that channel
- 397% above the ceiling of it — 0% is the floor, 100% the ceiling
What broke this trend
- The fall
- -36% from US$30.1912 Nov 2025 → 25 June 2026
- Whose problem it was
- This company0 of 1 Consumer Electronics peers fell with it
- Does it resolve?
- Temporary falls like it have resolved on the record
- Regained so far
- 43%of what it lost
- What the record says
- 81% of 1062 comparable falls came back, typically in 79 days measured across every stock we hold history for, its peer group being too small
The trend broke in November 2025: price fell 36% from 30.19 to 19.34 by June 2026, and has regained 43% of that fall since. Its peers did not fall with it, so this was about the company rather than its sector. The wire that week: “What's Driving the Market Sentiment Around Sony Group Corp?”. Falls like it have resolved: falls of about 36% here have come back to the old high 81% of the time (1062 comparable falls), typically in 79 days. On that record the fall is treated as temporary, and the trend lines are fitted to the regime it created rather than through it. Priced from that: 30.59 within 120 days, reached 81% of the time in 1062 comparable falls — about 0.23% a day held.
The buy and sell prices below are priced off this recovery rather than off the channel: it is the better expected return per day held once each is charged for the odds of working.
Reported at the time: What's Driving the Market Sentiment Around Sony Group Corp? — 7 Nov 2025
Price history, with the path projected 3 months forward
- Daily close
- Upper trend line (2 years)
- Lower trend line (2 years)
- The same lines over the last 12 months
- Dashed after today: projected 3 months
- Our buy
- Our target
Suggested path
Buy now
US$23.75
last close · 16 Sept 2026
Channel buy is US$23.96; last close is the better price available now.
Our target
US$30.59
by 14 Jan 2027
Projected move
28.8%
gross, before costs
Last close is our buy — the best price available now.
The trend broke in November 2025: price fell 36% from 30.19 to 19.34 by June 2026, and has regained 43% of that fall since. Its peers did not fall with it, so this was about the company rather than its sector. The wire that week: “What's Driving the Market Sentiment Around Sony Group Corp?”. Falls like it have resolved: falls of about 36% here have come back to the old high 81% of the time (1062 comparable falls), typically in 79 days. On that record the fall is treated as temporary, and the trend lines are fitted to the regime it created rather than through it. Priced from that: 30.59 within 120 days, reached 81% of the time in 1062 comparable falls — about 0.23% a day held. The entry is today's price, not a dip level: the fall is behind it and the evidence measured is what these recoveries paid from here, so waiting for a lower entry would be waiting for something the record does not say is coming. Of 1062 comparable falls across every stock we hold history for, 81% were back at the old high within 79 days of the low, and the ones that got there gave up about 11% along the way — so expect to be underwater before it works. The target is the median level they regained, which is short of the old high of 30.19 because not all of them saw it again. It is a prediction and it is revised the same way any other is: if price loses its 50-day trend and stays below it, the recovery is treated as failed rather than delayed.
On this stock's own history these rules produced 11 settled calls, of which 6 reached target (54.5%), with an average best move of 9%. See the full record.
- Upper line touches
- 7
- Lower line touches
- 5
- Fit confidence
- 61%
- Fitted
- 16 Sept 2026
About Sony Group Corporation
Sony Group Corporation is a global conglomerate engaged in the design, development, manufacturing, and distribution of diverse electronic equipment, instruments, and devices. Its offerings serve consumer, professional, and industrial segments across Japan, the United States, Europe, China, the Asia-Pacific region, and other international territories. Beyond hardware, Sony is a major player in interactive entertainment, offering home and portable game consoles, packaged software, and peripheral devices. It also leverages digital networks for the distribution of software titles, add-on content, and various online services encompassing gaming, video, and music. The company further maintains a robust entertainment division, encompassing the development, production, marketing, and distribution of recorded music, alongside music publishing. It also creates and disseminates animated content, game applications, and a spectrum of services supporting its music and visual offerings. Moreover, Sony's extensive media operations include producing, acquiring, and distributing a wide array of motion pictures—both live-action and animated—for cinematic release. It also develops and broadcasts numerous television programs, including scripted and animated series, unscripted reality shows, light entertainment, daytime serials, game shows, TV movies, and miniseries. Supporting these endeavors, Sony operates visual effects and animation departments, manages studio facilities, and runs television and digital networks, along with post-production services. Sony's technological prowess is evident in its research, development, design, production, marketing, distribution, sales, and servicing of a broad spectrum of specialized electronics. This portfolio features televisions, audio/video equipment, a range of cameras (interchangeable lens, compact digital, consumer, and professional video), projectors, and medical devices. Additionally, it offers mobile phones, tablets, accessories, and applications, alongside crucial semiconductor components such as metal oxide semiconductor image sensors, charge-coupled devices, and integration systems. Furthermore, Sony diversifies its offerings with Internet broadband network services, various recording and storage media products, and a suite of financial services including life and non-life insurance and banking. It also develops and disseminates digital content tailored for personal computers and mobile platforms. Established in 1946, the entity initially operated as Sony Corporation before adopting its current designation, Sony Group Corporation, in April 2021. The global headquarters for the conglomerate are situated in Tokyo, Japan.
- Sector
- Technology
- Industry
- Consumer Electronics
- CEO
- Hiroki Totoki
- Employees
- 94,900
- Country
- JP
Scorecard
Our own pillar scores, computed from the fundamentals below. They are not Morningstar ratings — that data is licensed and we do not redistribute it.
- Valuation
- 91/100
- Profitability
- 15/100
- Financial health
- 71/100
- Cash generation
- 59/100
Key statistics
- Market cap
- US$138.94B
- Enterprise value
- US$21.90T
- Beta
- 0.74
- Avg volume
- 6.09M
- Revenue per share
- 2154.81
- Dividend yield
- 0.66%
- 52-week range
- 19.32-30.34
- Exchange
- NYSE
Key ratios
- P/E (TTM)
- -102.86
- PEG
- 0.92
- Price / sales
- 1.75
- Price / book
- 2.66
- EV / EBITDA
- 7.93
- Gross margin
- 31.82%
- Operating margin
- 13.40%
- Net margin
- -1.75%
- Current ratio
- 1.25
- Quick ratio
- 0.97
- Debt / equity
- 0.22
- Interest cover
- 18.97
Income statement
| Year | Revenue | Gross profit | Operating income | Net income | EPS |
|---|---|---|---|---|---|
| 2026 | US$13.23T | US$4.08T | US$1.64T | -US$346.58B | -US$57.52 |
| 2025 | US$12.96T | US$3.68T | US$1.41T | US$1.14T | US$187.92 |
| 2024 | US$13.02T | US$3.34T | US$1.21T | US$970.57B | US$157.14 |
| 2023 | US$10.97T | US$3.24T | US$1.27T | US$1.01T | US$150.99 |
| 2022 | US$9.92T | US$2.70T | US$1.20T | US$882.18B | US$141.03 |
Balance sheet
| Year | Total assets | Total liabilities | Total equity |
|---|---|---|---|
| 2026 | US$15.75T | US$7.20T | US$8.15T |
| 2025 | US$35.29T | US$26.78T | US$8.18T |
| 2024 | US$34.11T | US$26.35T | US$7.59T |
| 2023 | US$31.15T | US$24.50T | US$6.60T |
| 2022 | US$29.65T | US$23.95T | US$5.65T |
Cash flow
| Year | Operating cash flow | Free cash flow | Net income |
|---|---|---|---|
| 2026 | US$2.06T | US$1.58T | US$1.09T |
| 2025 | US$2.32T | US$1.67T | US$1.47T |
| 2024 | US$1.37T | US$749.27B | US$1.27T |
| 2023 | US$314.69B | -US$298.94B | US$1.27T |
| 2022 | US$1.23T | US$792.55B | US$1.12T |
EPS forecasts
| Period | Est. EPS | Est. revenue | Analysts |
|---|---|---|---|
| 2026 | US$195.51 | US$12.54T | 3 |
| 2027 | US$213.95 | US$12.92T | 3 |
| 2028 | US$231.79 | US$12.87T | 3 |
| 2029 | US$248.44 | US$13.67T | 1 |
| 2030 | US$301.90 | US$15.10T | 1 |
| 2031 | US$331.38 | US$15.87T | 1 |
Analyst view
- Target (mean)
- US$24.00
- Target (high)
- US$30.00
- Target (low)
- US$20.40
- Strong buy
- 0
- Buy
- 11
- Hold
- 5
- Sell
- 0
Trend lines are fitted statistically to past swing highs and lows and projected forward on the assumption the same rhythm continues. It often does not. This is information, not advice.