SO The Southern Company
In the buy zone
Price is sitting on the lower trend line — the level that has repeatedly held.
- Lower line today
- US$93.41
- Upper line today
- US$100.27
- Position in channel
- -7%
- Trend
- Rising channel
Price history, with the path projected 3 months forward
- Daily close
- Upper trend line (3 years)
- Lower trend line (3 years)
- The same lines over the last 12 months
- Projected 3 months
Suggested path
Buy at or below
US$92.55
level as at 6 Aug 2026
Target
US$98.11
by 9 Sept 2026
Projected move
6.0%
gross, before costs
The lines are drawn where this stock has actually turned: 11 touches on the ceiling, 6 on the floor, each fitted to the slope that catches the most of them. Buying one average daily range below its 50-day mean, on heavier volume than usual and while it is still above its 200-day mean, and taking 6% has come up 791 times, 73% of them reaching the target, typically in 34 days, with price going about 5% against the entry along the way (63% in the worst case we have on record). Trades that have not reached the target within 3 months are counted as misses, whatever they are worth at the time. The prices above are this stock’s own — its average, its volatility — but the setup is the same one we apply everywhere: derived on eight unrelated tickers, then confirmed on 87 others it was never fitted to. We deliberately do not tune it to each stock: doing so scores worse on history the tuning never saw — 58% against 71% — because it fits the past rather than the future. On this stock the setup has come up 2 times so far, reaching target 50% of the time — too few to mean much on its own.
On this stock's own history these rules produced 9 settled calls, of which 5 reached target (55.6%), with an average best move of 5.3%. See the full record.
- Upper line touches
- 11
- Lower line touches
- 6
- Fit confidence
- 74%
- Fitted
- 3 Aug 2026
About The Southern Company
The Southern Company operates as an energy utility, primarily involved in the production, transmission, and distribution of electricity. Its operations are segmented into Gas Distribution Operations, Gas Pipeline Investments, Wholesale Gas Services, and Gas Marketing Services. The company also undertakes the development, construction, acquisition, ownership, and management of various power generation assets, including renewable energy ventures, and supplies electricity to the wholesale market. Complementing its power business, it distributes natural gas in Illinois, Georgia, Virginia, and Tennessee, while also offering gas marketing services, wholesale gas services, and managing gas pipeline investments. Its extensive portfolio of generating assets includes 30 hydroelectric, 24 fossil fuel, three nuclear, 13 combined cycle/cogeneration, 45 solar, 15 wind, one fuel cell, and four battery storage facilities. In terms of natural gas infrastructure, the company builds, operates, and maintains 76,289 miles of pipelines and 14 storage facilities with a total capacity of 157 billion cubic feet, delivering natural gas to residential, commercial, and industrial clients. The Southern Company serves approximately 8.7 million electric and gas utility customers in total. Furthermore, it provides digital wireless communications and fiber optics services. The company was founded in 1945 and maintains its corporate headquarters in Atlanta, Georgia.
- Sector
- Utilities
- Industry
- Regulated Electric
- CEO
- Christopher C. Womack
- Employees
- 29,800
- Country
- US
Scorecard
Our own pillar scores, computed from the fundamentals below. They are not Morningstar ratings — that data is licensed and we do not redistribute it.
- Valuation
- —
- Profitability
- —
- Financial health
- —
- Cash generation
- —
Key statistics
- Market cap
- US$106.91B
- Enterprise value
- —
- Beta
- 0.33
- Avg volume
- 5.83M
- Revenue per share
- —
- Dividend yield
- —
- 52-week range
- 83.8-100.84
- Exchange
- NYSE
Key ratios
- P/E (TTM)
- —
- PEG
- —
- Price / sales
- —
- Price / book
- —
- EV / EBITDA
- —
- Gross margin
- —
- Operating margin
- —
- Net margin
- —
- Current ratio
- —
- Quick ratio
- —
- Debt / equity
- —
- Interest cover
- —
Income statement
Balance sheet
Cash flow
Trend lines are fitted statistically to past swing highs and lows and projected forward on the assumption the same rhythm continues. It often does not. This is information, not advice.