SLF Sun Life Financial Inc.
Sun Life Financial Inc. (SLF) trend channel, buy level and 3-month target on Trade The Path. Sector: Financial Services. Listed on NYSE. Levels below are fitted to this ticker's own swing highs and lows (TheilβSen, log-price), then projected 3 months. If this ticker has no settled sample yet, treat the numbers as a geometric read, not a track record. Information only, not financial advice.
Mid-channel, rising on both timeframes
Price is between the two trend lines. Nothing to act on yet.
The next few months are read from the last 12 months, not the last 18 months: that channel fits this stock's recent turns at least as well (83% against 63%) and it is the one price is respecting now. The last 18 months stay as context: rising, +30% a year. The target of US$91.37 sits above the nearest ceiling (US$83.44, from the last 12 months), so reaching it means breaking a line this stock has repeatedly turned at. What would overturn this: a close below US$78.77 β the floor of the channel being read β after which the trend, not the entry, is what was wrong.
- 18 months
- US$78.82 β US$87.52 Rising channel, +30% a year
- 12 months read from
- US$78.77 β US$83.44 Rising channel, +50% a year
- Position in that channel
- 54% 0% at the floor, 100% at the ceiling
Price history, with the path projected 3 months forward
- Daily close
- Upper trend line (18 months)
- Lower trend line (18 months)
- The same lines over the last 12 months
- Dashed after today: projected 3 months
- Our buy
- Our target
Suggested path
Buy at or below
US$79.45
level as at 17 Nov 2026
Our target
US$91.37
by 23 Jan 2027
Projected move
15.0%
gross, before costs
Price sits between our buy level and our target.
The lines are drawn where this stock has actually turned: 3 touches on the ceiling, 5 on the floor, each fitted to the slope that catches the most of them. Buying one average daily range below its 50-day mean, on heavier volume than usual and while it is still above its 200-day mean, has come up 791 times; measured against the 6% floor β the least a call has to be worth to be worth making, not what it aims at β 73% cleared it, typically in 34 days, with price going about 5% against the entry along the way (63% in the worst case we have on record). Trades that have not reached the target within 3 months are counted as misses, whatever they are worth at the time. The prices above are this stockβs own β its average, its volatility β but the setup is the same one we apply everywhere: derived on eight unrelated tickers, then confirmed on 87 others it was never fitted to. We deliberately do not tune it to each stock: doing so scores worse on history the tuning never saw β 58% against 71% β because it fits the past rather than the future. On this stock the setup has come up 11 times so far, reaching target 45% of the time. The sell price comes from where this stock is projected to be, not from a minimum worth taking: the fitted path reaches 16% above the entry within 90 days, and of the sizes that path supports, 15% is the one that has returned the most per day of money tied up here β measured over the 15 times this entry has come up on this chart, reached 40% of the time, typically in 60 days. Smaller sizes got there sooner but paid less for the weeks they used; larger ones need a break above the projected ceiling, which is not the base case. The date published is whichever is later: that typical time, or the day the projected path itself reaches the price. It is a prediction, so it can be revised: if the run tops out before it gets there, the target is cut to what is actually on the table and you are told the same day. An ordinary pullback is not treated as topping out β those go on to make a new high about 8 times in 10, so they are ridden through. What triggers the revision is price closing below its 50-day trend and staying there, after which the odds of recovery fall to roughly 3 in 10.
- Upper line touches
- 3
- Lower line touches
- 5
- Fit confidence
- 63%
- Fitted
- 19 Sept 2026
About Sun Life Financial Inc.
Sun Life Financial Inc. operates as a global financial institution, delivering a wide range of insurance, wealth management, and asset accumulation services to both individual and corporate clients worldwide. Its offerings encompass diverse life insurance products, including term and whole life policies, in addition to personal health, dental, critical illness, long-term care, and disability coverage. The company also engages in reinsurance activities, provides investment advisory and portfolio management services, and administers mutual and segregated funds. Furthermore, it offers trust and banking solutions, along with real estate brokerage, appraisal, and merchant banking services. Its distribution network is extensive, utilizing direct sales representatives, various general agents (both managing and independent), financial intermediaries, broker-dealers, banking institutions, pension and benefits consultants, and other external marketing organizations. Founded in 1871, the firm's headquarters are located in Toronto, Canada.
- Sector
- Financial Services
- Industry
- Insurance - Diversified
- CEO
- Kevin David Strain
- Employees
- 32,151
- Country
- CA
Scorecard
Our own pillar scores, computed from the fundamentals below. They are not Morningstar ratings β that data is licensed and we do not redistribute it.
- Valuation
- β
- Profitability
- β
- Financial health
- β
- Cash generation
- β
Key statistics
- Market cap
- US$45.03B
- Enterprise value
- β
- Beta
- 0.80
- Avg volume
- 771.12K
- Revenue per share
- β
- Dividend yield
- β
- 52-week range
- 57.22-84.38
- Exchange
- NYSE
Key ratios
- P/E (TTM)
- β
- PEG
- β
- Price / sales
- β
- Price / book
- β
- EV / EBITDA
- β
- Gross margin
- β
- Operating margin
- β
- Net margin
- β
- Current ratio
- β
- Quick ratio
- β
- Debt / equity
- β
- Interest cover
- β
Income statement
Balance sheet
Cash flow
Trend lines are fitted statistically to past swing highs and lows and projected forward on the assumption the same rhythm continues. It often does not. This is information, not advice.