NOW ServiceNow, Inc.
ServiceNow, Inc. (NOW) trend channel, buy level and 3-month target on Trade The Path. Sector: Technology. Listed on NYSE. Levels below are fitted to this ticker's own swing highs and lows (Theil–Sen, log-price), then projected 3 months. On this symbol, 10 comparable calls have settled; 70% reached the published sell target. Information only, not financial advice.
Broken out above
Price has closed above the channel. The fitted trend may no longer describe this stock.
Read from the last 2 years of history we hold: falling, drifting −30% a year. Price is above both fitted ceilings, so there is no line overhead to break — and no fitted resistance to price the target against either. What would overturn this: a close below US$96.62 — the floor of the channel being read — after which the trend, not the entry, is what was wrong.
- 2 years read from
- US$96.62 – US$121.67 Falling channel, −30% a year
- Position in that channel
- 173% above the ceiling of it — 0% is the floor, 100% the ceiling
What broke this trend
- The fall
- -65% from US$234.0228 Jan 2025 → 10 Apr 2026
- Whose problem it was
- This company3 of 19 Software - Application peers fell with it
- Does it resolve?
- Unsettled too close to a coin toss on the record to call
- Regained so far
- 39%of what it lost
- What the record says
- 32% of 17 comparable falls came back, typically in 160 days measured on its own peer group
The trend broke in January 2025: price fell 65% from 234.02 to 82.98 by April 2026, and has regained 39% of that fall since. Its peers did not fall with it, so this was about the company rather than its sector. The wire that week: “ServiceNow Unusual Options Activity For January 24”. What happens next is not settled: falls of about 65% here have come back to the old high 32% of the time (17 comparable falls), typically in 160 days, which is too close to a coin toss to price a recovery from.
Reported at the time: ServiceNow Unusual Options Activity For January 24 — 24 Jan 2025
Price history, with the path projected 3 months forward
- Daily close
- Upper trend line (2 years)
- Lower trend line (2 years)
- Dashed after today: projected 3 months
- Our buy
- Our target
Our target
No published call today because price has closed 16.8% clear above the channel, so the fitted lines no longer describe where it is. No alerts are sent. The buy and target below are still this site's read of the fitted channel.
Buy at or below
US$96.73
level as at 17 Sept 2026
Our target
US$108.54
by 16 Dec 2026
Projected move
12.2%
gross, before costs
Price is at or through our target.
On this stock's own history these rules produced 10 settled calls, of which 7 reached target (70%), with an average best move of 10.8%. See the full record.
- Upper line touches
- 5
- Lower line touches
- 4
- Fit confidence
- 59%
- Fitted
- 14 Sept 2026
About ServiceNow, Inc.
ServiceNow, Inc. specializes in delivering cloud-based solutions designed to streamline and automate critical business services for organizations across the globe. Its flagship "Now Platform" serves as the foundation, leveraging technologies such as workflow automation, artificial intelligence (AI), machine learning (ML), and robotic process automation (RPA). This platform also incorporates robust features like performance analytics, electronic service catalogs, configuration management systems, data benchmarking, encryption capabilities, and various collaboration and development tools. ServiceNow offers a comprehensive suite of applications built on this platform, catering to diverse enterprise needs. Key offerings include IT Service Management (ITSM), which streamlines support for employees, customers, and partners; IT Business Management (ITBM); IT Operations Management (ITOM), designed to integrate and manage both physical and cloud-based IT infrastructure; and IT Asset Management (ITAM) for automating asset lifecycles. Its Security Operations solution facilitates seamless integration between internal systems and third-party security tools. Beyond IT, the company provides solutions for Governance, Risk, and Compliance (GRC) to enhance organizational resilience, along with tools for Human Resources, Legal, and general workplace service delivery, including dedicated safe workplace applications. Other specialized applications cover Customer Service Management (CSM) and Field Service Management (FSM). To further extend functionality, ServiceNow offers App Engine for custom development and IntegrationHub to connect workflows across various applications. The company also provides a range of professional services, industry-specific solutions, and comprehensive customer support. ServiceNow's diverse client base spans critical sectors such as government, financial services, healthcare, telecommunications, manufacturing, and education, alongside various IT services, technology, oil and gas, and consumer product industries. The company reaches these customers through a combination of its direct sales force and a network of resale partners. Notably, a strategic alliance with Celonis assists clients in pinpointing and prioritizing business processes ripe for automation. Established in 2004 and headquartered in Santa Clara, California, the company originally operated as Service-now.com before rebranding to ServiceNow, Inc. in May 2012.
- Sector
- Technology
- Industry
- Software - Application
- CEO
- William R. McDermott
- Employees
- 29,187
- Country
- US
Scorecard
Our own pillar scores, computed from the fundamentals below. They are not Morningstar ratings — that data is licensed and we do not redistribute it.
- Valuation
- —
- Profitability
- —
- Financial health
- —
- Cash generation
- —
Key statistics
- Market cap
- US$135.61B
- Enterprise value
- —
- Beta
- 0.97
- Avg volume
- 24.91M
- Revenue per share
- —
- Dividend yield
- —
- 52-week range
- 81.24-194.726
- Exchange
- NYSE
Key ratios
- P/E (TTM)
- —
- PEG
- —
- Price / sales
- —
- Price / book
- —
- EV / EBITDA
- —
- Gross margin
- —
- Operating margin
- —
- Net margin
- —
- Current ratio
- —
- Quick ratio
- —
- Debt / equity
- —
- Interest cover
- —
Income statement
Balance sheet
Cash flow
Trend lines are fitted statistically to past swing highs and lows and projected forward on the assumption the same rhythm continues. It often does not. This is information, not advice.