NOW SERVICENOW, INC.
In the buy zone
Price is sitting on the lower trend line — the level that has repeatedly held.
- Lower line today
- US$96.49
- Upper line today
- US$240.17
- Position in channel
- 10%
- Trend
- Rising channel
Price history, with the path projected 3 months forward
- Daily close
- Upper trend line
- Lower trend line
- Projected 3 months
Suggested path
Buy at or below
US$99.16
level as at 6 Aug 2026
Target
US$105.11
by 30 Aug 2026
Projected move
6.0%
gross, before costs
The lines are drawn where this stock has actually turned: 5 touches on the ceiling, 4 on the floor, each fitted to the slope that catches the most of them. Buying one average daily range below its 50-day mean, while it is still above its 200-day mean, and taking 6% has come up 783 times, 64% of them reaching the target, typically in 24 days, with price going about 7% against the entry at worst (35% in the worst case). This stock has not traded long enough to choose a plan of its own, so the levels come from the market-wide rule — derived on eight unrelated tickers and then confirmed on 87 others it was never fitted to, where it reached target 64% of the time. Treat it as the general setup applied here, not as this stock’s own record. On this stock the setup has come up 3 times so far, reaching target 67% of the time — too few to mean much on its own.
On this stock's own history these rules produced 6 settled calls, of which 3 reached target (50%), with an average best move of 5.1%. See the full record.
- Upper line touches
- 5
- Lower line touches
- 4
- Fit confidence
- 51%
- Fitted
- 2 Aug 2026
About ServiceNow, Inc.
ServiceNow, Inc. specializes in delivering cloud-based solutions designed to streamline and automate critical business services for organizations across the globe. Its flagship "Now Platform" serves as the foundation, leveraging technologies such as workflow automation, artificial intelligence (AI), machine learning (ML), and robotic process automation (RPA). This platform also incorporates robust features like performance analytics, electronic service catalogs, configuration management systems, data benchmarking, encryption capabilities, and various collaboration and development tools. ServiceNow offers a comprehensive suite of applications built on this platform, catering to diverse enterprise needs. Key offerings include IT Service Management (ITSM), which streamlines support for employees, customers, and partners; IT Business Management (ITBM); IT Operations Management (ITOM), designed to integrate and manage both physical and cloud-based IT infrastructure; and IT Asset Management (ITAM) for automating asset lifecycles. Its Security Operations solution facilitates seamless integration between internal systems and third-party security tools. Beyond IT, the company provides solutions for Governance, Risk, and Compliance (GRC) to enhance organizational resilience, along with tools for Human Resources, Legal, and general workplace service delivery, including dedicated safe workplace applications. Other specialized applications cover Customer Service Management (CSM) and Field Service Management (FSM). To further extend functionality, ServiceNow offers App Engine for custom development and IntegrationHub to connect workflows across various applications. The company also provides a range of professional services, industry-specific solutions, and comprehensive customer support. ServiceNow's diverse client base spans critical sectors such as government, financial services, healthcare, telecommunications, manufacturing, and education, alongside various IT services, technology, oil and gas, and consumer product industries. The company reaches these customers through a combination of its direct sales force and a network of resale partners. Notably, a strategic alliance with Celonis assists clients in pinpointing and prioritizing business processes ripe for automation. Established in 2004 and headquartered in Santa Clara, California, the company originally operated as Service-now.com before rebranding to ServiceNow, Inc. in May 2012.
- Sector
- Technology
- Industry
- Software - Application
- CEO
- William R. McDermott
- Employees
- 29,187
- Country
- US
Scorecard
Our own pillar scores, computed from the fundamentals below. They are not Morningstar ratings — that data is licensed and we do not redistribute it.
- Valuation
- —
- Profitability
- —
- Financial health
- —
- Cash generation
- —
Key statistics
- Market cap
- US$115.00B
- Enterprise value
- —
- Beta
- 0.96
- Avg volume
- 31.46M
- Revenue per share
- —
- Dividend yield
- —
- 52-week range
- 81.24-194.726
- Exchange
- NYSE
Key ratios
- P/E (TTM)
- —
- PEG
- —
- Price / sales
- —
- Price / book
- —
- EV / EBITDA
- —
- Gross margin
- —
- Operating margin
- —
- Net margin
- —
- Current ratio
- —
- Quick ratio
- —
- Debt / equity
- —
- Interest cover
- —
Income statement
Balance sheet
Cash flow
Trend lines are fitted statistically to past swing highs and lows and projected forward on the assumption the same rhythm continues. It often does not. This is information, not advice.