NKE NIKE, Inc.
NIKE, Inc. (NKE) trend channel, buy level and 3-month target on Trade The Path. Sector: Consumer Cyclical. Listed on NYSE. Levels below are fitted to this ticker's own swing highs and lows (Theil–Sen, log-price), then projected 3 months. On this symbol, 2 comparable calls have settled; 50% reached the published sell target. Information only, not financial advice.
In the buy zone
Price is sitting on the lower trend line — the level that has repeatedly held.
Read from the last 3 years of history we hold: falling, drifting −25% a year. The nearest ceiling overhead is US$59.52. What would overturn this: a close below US$36.41 — the floor of the channel being read — after which the trend, not the entry, is what was wrong.
- 3 years read from
- US$36.41 – US$59.52 Falling channel, −25% a year
- Position in that channel
- -3% below the floor of it — 0% is the floor, 100% the ceiling
Price history, with the path projected 3 months forward
- Daily close
- Upper trend line (3 years)
- Lower trend line (3 years)
- Dashed after today: projected 3 months
- Our buy
- Our target
Our target
No published call today because no target size has paid on this stock’s own record, so there is none to publish. No alerts are sent. The buy and target below are still this site's read of the fitted channel.
Buy now
US$35.81
last close · 16 Sept 2026
Channel buy is US$36.39; last close is the better price available now.
Our target
US$56.00
by 16 Dec 2026
Projected move
56.4%
gross, before costs
Last close is our buy — the best price available now.
On this stock's own history these rules produced 2 settled calls, of which 1 reached target (50%), with an average best move of 14.2%. See the full record.
- Upper line touches
- 5
- Lower line touches
- 8
- Fit confidence
- 53%
- Fitted
- 15 Sept 2026
About NIKE, Inc.
NIKE, Inc., through its various subsidiaries, operates as a global enterprise focused on the design, development, marketing, and sale of athletic footwear, apparel, equipment, and accessories for all ages and genders. Beyond its primary offerings, the company provides a range of athletic and casual footwear, clothing, and accessories under the notable Jumpman trademark. It also distributes a variety of casual sneakers, apparel, and accessories, featuring well-known brands like Converse, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell. Under the NIKE brand itself, the company supplies a comprehensive line of performance sports gear and accessories, such as bags, socks, sports balls, eyewear, timepieces, digital devices, bats, gloves, and protective equipment. Additionally, NIKE sells various plastic products to other manufacturers. The company also markets sportswear adorned with licensed logos from college and professional sports teams and leagues. Furthermore, it engages in licensing arrangements, allowing unaffiliated parties to manufacture and sell apparel, digital devices, applications, and other sports equipment under NIKE-owned trademarks. Its extensive product catalog reaches consumers globally through diverse channels, including specialized footwear, sporting goods, athletic specialty, department, skate, tennis, and golf stores. Distribution occurs via NIKE's proprietary retail outlets, digital e-commerce platforms, independent distributors, authorized licensees, and sales representatives. Founded in 1964, the company was originally named Blue Ribbon Sports, Inc., before officially becoming NIKE, Inc. in 1971, and maintains its corporate headquarters in Beaverton, Oregon.
- Sector
- Consumer Cyclical
- Industry
- Apparel - Footwear & Accessories
- CEO
- Elliott J. Hill
- Employees
- 73,000
- Country
- US
Scorecard
Our own pillar scores, computed from the fundamentals below. They are not Morningstar ratings — that data is licensed and we do not redistribute it.
- Valuation
- 69/100
- Profitability
- 41/100
- Financial health
- 72/100
- Cash generation
- 28/100
Key statistics
- Market cap
- US$57.85B
- Enterprise value
- US$61.32B
- Beta
- 1.12
- Avg volume
- 22.77M
- Revenue per share
- 31.30
- Dividend yield
- 4.17%
- 52-week range
- 38.86-80.17
- Exchange
- NYSE
Key ratios
- P/E (TTM)
- 18.61
- PEG
- -6.70
- Price / sales
- 1.25
- Price / book
- 3.90
- EV / EBITDA
- 13.60
- Gross margin
- 42.91%
- Operating margin
- 8.19%
- Net margin
- 6.70%
- Current ratio
- 1.96
- Quick ratio
- 1.36
- Debt / equity
- 0.74
- Interest cover
- 13.77
Income statement
| Year | Revenue | Gross profit | Operating income | Net income | EPS |
|---|---|---|---|---|---|
| 2026 | US$46.40B | US$19.91B | US$3.80B | US$3.11B | US$2.10 |
| 2025 | US$46.31B | US$19.79B | US$3.70B | US$3.22B | US$2.16 |
| 2024 | US$51.36B | US$22.89B | US$6.31B | US$5.70B | US$3.73 |
| 2023 | US$51.22B | US$22.29B | US$5.92B | US$5.07B | US$3.23 |
| 2022 | US$46.71B | US$21.48B | US$6.67B | US$6.05B | US$3.75 |
Balance sheet
| Year | Total assets | Total liabilities | Total equity |
|---|---|---|---|
| 2026 | US$38.41B | US$23.55B | US$14.87B |
| 2025 | US$36.58B | US$23.37B | US$13.21B |
| 2024 | US$38.11B | US$23.68B | US$14.43B |
| 2023 | US$37.53B | US$23.53B | US$14.00B |
| 2022 | US$40.32B | US$25.04B | US$15.28B |
Cash flow
| Year | Operating cash flow | Free cash flow | Net income |
|---|---|---|---|
| 2026 | US$2.87B | US$2.18B | US$3.11B |
| 2025 | US$3.70B | US$3.27B | US$3.22B |
| 2024 | US$7.43B | US$6.62B | US$5.70B |
| 2023 | US$5.84B | US$4.87B | US$5.07B |
| 2022 | US$5.19B | US$4.43B | US$6.05B |
EPS forecasts
| Period | Est. EPS | Est. revenue | Analysts |
|---|---|---|---|
| 2025 | US$2.15 | US$45.91B | 22 |
| 2026 | US$1.50 | US$46.26B | 26 |
| 2027 | US$1.73 | US$45.71B | 24 |
| 2028 | US$2.18 | US$47.38B | 25 |
| 2029 | US$2.38 | US$48.65B | 13 |
| 2030 | US$4.25 | US$58.27B | 5 |
Analyst view
- Target (mean)
- US$51.06
- Target (high)
- US$75.00
- Target (low)
- US$35.00
- Strong buy
- 1
- Buy
- 34
- Hold
- 30
- Sell
- 6
Trend lines are fitted statistically to past swing highs and lows and projected forward on the assumption the same rhythm continues. It often does not. This is information, not advice.