MO Altria Group, Inc.
Altria Group, Inc. (MO) trend channel, buy level and 3-month target on Trade The Path. Sector: Consumer Defensive. Listed on BATS. Levels below are fitted to this ticker's own swing highs and lows (Theil–Sen, log-price), then projected 3 months. On this symbol, 4 comparable calls have settled; 75% reached the published sell target. Information only, not financial advice.
Broken down below
Price has closed below the channel. Support has failed — treat the buy target with caution.
Read from the last 2 years of history we hold: rising, drifting +26% a year. The nearest ceiling overhead is US$79.70. What would overturn this: a close below US$73.42 — the floor of the channel being read — after which the trend, not the entry, is what was wrong.
- 2 years read from
- US$73.42 – US$79.70 Rising channel, +26% a year
- Position in that channel
- -53% below the floor of it — 0% is the floor, 100% the ceiling
Price history, with the path projected 3 months forward
- Daily close
- Upper trend line (2 years)
- Lower trend line (2 years)
- Dashed after today: projected 3 months
- Our buy
- Our target
Our target
No published call today because price has broken 7.2% below the channel floor, which is a fall out of the trend rather than a dip within it. No alerts are sent. The buy and target below are still this site's read of the fitted channel.
Buy now
US$70.12
last close · 16 Sept 2026
Channel buy is US$73.70; last close is the better price available now.
Our target
US$85.20
by 16 Dec 2026
Projected move
21.5%
gross, before costs
Last close is our buy — the best price available now.
On this stock's own history these rules produced 4 settled calls, of which 3 reached target (75%), with an average best move of 7.7%. See the full record.
- Upper line touches
- 10
- Lower line touches
- 8
- Fit confidence
- 58%
- Fitted
- 9 Sept 2026
About Altria Group, Inc.
Operating across the United States through its subsidiaries, Altria Group, Inc. is a prominent manufacturer and marketer of both combustible and oral tobacco items. Its portfolio features cigarettes, primarily under the iconic Marlboro brand, alongside cigars and pipe tobacco mainly offered as Black & Mild. The enterprise further provides an assortment of moist smokeless tobacco products, including Copenhagen, Skoal, Red Seal, and Husky, in addition to its on! brand of oral nicotine pouches. Altria distributes its merchandise chiefly to wholesale partners, such as independent distributors, and directly to substantial retail organizations, including major chain stores. The corporation, founded in 1822, maintains its principal offices in Richmond, Virginia.
- Sector
- Consumer Defensive
- Industry
- Tobacco
- CEO
- Sal Mancuso
- Employees
- 5,900
- Country
- US
Scorecard
Our own pillar scores, computed from the fundamentals below. They are not Morningstar ratings — that data is licensed and we do not redistribute it.
- Valuation
- —
- Profitability
- —
- Financial health
- —
- Cash generation
- —
Key statistics
- Market cap
- US$114.13B
- Enterprise value
- —
- Beta
- 0.49
- Avg volume
- 8.46M
- Revenue per share
- —
- Dividend yield
- —
- 52-week range
- 54.7-77.06
- Exchange
- NYSE
Key ratios
- P/E (TTM)
- —
- PEG
- —
- Price / sales
- —
- Price / book
- —
- EV / EBITDA
- —
- Gross margin
- —
- Operating margin
- —
- Net margin
- —
- Current ratio
- —
- Quick ratio
- —
- Debt / equity
- —
- Interest cover
- —
Income statement
Balance sheet
Cash flow
Trend lines are fitted statistically to past swing highs and lows and projected forward on the assumption the same rhythm continues. It often does not. This is information, not advice.