KR The Kroger Co.
The Kroger Co. (KR) trend channel, buy level and 3-month target on Trade The Path. Sector: Consumer Defensive. Listed on NYSE. Levels below are fitted to this ticker's own swing highs and lows (Theil–Sen, log-price), then projected 3 months. If this ticker has no settled sample yet, treat the numbers as a geometric read, not a track record. Information only, not financial advice.
Broken out above
Price has closed above the channel. The fitted trend may no longer describe this stock.
Read from the last 6 months of history we hold: falling, drifting −43% a year. Price is above both fitted ceilings, so there is no line overhead to break — and no fitted resistance to price the target against either. What would overturn this: a close below US$55.59 — the floor of the channel being read — after which the trend, not the entry, is what was wrong.
- 6 months read from
- US$55.59 – US$58.30 Falling channel, −43% a year
- Position in that channel
- 206% above the ceiling of it — 0% is the floor, 100% the ceiling
What broke this trend
- The fall
- -26% from US$74.6913 Mar 2026 → 30 June 2026
- Whose problem it was
- This companyno peer group to compare against
- Does it resolve?
- Temporary falls like it have resolved on the record
- Regained so far
- 17%of what it lost
- What the record says
- 87% of 1068 comparable falls came back, typically in 66 days measured across every stock we hold history for, its peer group being too small
The trend broke in March 2026: price fell 26% from 74.69 to 55.15 by June 2026, and has regained 17% of that fall since. Its peers did not fall with it, so this was about the company rather than its sector. The wire that week: “Here's How Much $1000 Invested In Kroger 5 Years Ago Would Be Worth Today”. Falls like it have resolved: falls of about 26% here have come back to the old high 87% of the time (1068 comparable falls), typically in 66 days. On that record the fall is treated as temporary, and the trend lines are fitted to the regime it created rather than through it. Priced from that: 75.47 within 390 days, reached 87% of the time in 1068 comparable falls — about 0.07% a day held.
Reported at the time: Here's How Much $1000 Invested In Kroger 5 Years Ago Would Be Worth Today — 9 Mar 2026
Price history, with the path projected 3 months forward
- Daily close
- Upper trend line (6 months)
- Lower trend line (6 months)
- Dashed after today: projected 3 months
- Our buy
- Our target
Our target
No published call today because its projected path only reaches 0.5% above the entry within 90 days, under the 6.0% floor a call has to clear to be worth making. No alerts are sent. The buy and target below are still this site's read of the fitted channel.
Buy at or below
US$54.77
level as at 17 Sept 2026
Our target
US$55.62
by 16 Dec 2026
Projected move
1.6%
gross, before costs
Price is at or through our target.
- Upper line touches
- 3
- Lower line touches
- 3
- Fit confidence
- 79%
- Fitted
- 13 Sept 2026
About The Kroger Co.
The Kroger Co. functions as a significant retail entity throughout the United States, encompassing a varied collection of store formats. Its operations include integrated food and drug stores, which stock a broad range of products from natural and organic sections to pharmacies, general merchandise, pet centers, fresh seafood, and organic produce. The company also runs multi-department stores that broaden their offerings to include apparel, home fashion and furnishings, outdoor living goods, electronics, automotive products, and toys. Furthermore, Kroger's marketplace stores blend comprehensive grocery services, pharmacies, health and beauty care, and perishable items with general merchandise such as clothing and household goods. Its price impact warehouse stores, on the other hand, concentrate on providing groceries, health and beauty essentials, meat, dairy, baked goods, and fresh produce at competitive prices. Beyond its retail presence, Kroger is involved in manufacturing and processing food products, which it then sells through its own supermarkets and online platforms. The company also operates 1,613 fuel centers, selling fuel to customers. As of January 29, 2022, The Kroger Co. managed 2,726 supermarkets, operating under numerous brand names across 35 states and the District of Columbia. Established in 1883, the company is headquartered in Cincinnati, Ohio.
- Sector
- Consumer Defensive
- Industry
- Grocery Stores
- CEO
- Gregory S. Foran
- Employees
- 403,000
- Country
- US
Scorecard
Our own pillar scores, computed from the fundamentals below. They are not Morningstar ratings — that data is licensed and we do not redistribute it.
- Valuation
- —
- Profitability
- —
- Financial health
- —
- Cash generation
- —
Key statistics
- Market cap
- US$35.83B
- Enterprise value
- —
- Beta
- 0.41
- Avg volume
- 7.18M
- Revenue per share
- —
- Dividend yield
- —
- 52-week range
- 54.15-76.58
- Exchange
- NYSE
Key ratios
- P/E (TTM)
- —
- PEG
- —
- Price / sales
- —
- Price / book
- —
- EV / EBITDA
- —
- Gross margin
- —
- Operating margin
- —
- Net margin
- —
- Current ratio
- —
- Quick ratio
- —
- Debt / equity
- —
- Interest cover
- —
Income statement
Balance sheet
Cash flow
Trend lines are fitted statistically to past swing highs and lows and projected forward on the assumption the same rhythm continues. It often does not. This is information, not advice.