KR The Kroger Co.
Trend channel, buy level and 3-month target. Information only, not financial advice.
Above the channel · 8-month channel falling
Closed above resistance (US$63.75). The fitted trend may no longer apply.
- 8-month channel
- US$56.53 – US$63.75 · falling, −28% a year
- Price in channel
- 142% (0% = floor, 100% = ceiling)
- Ceiling overhead
- none — above both ceilings
- Turns bearish below
- US$56.53
- Published levels
- Buy and target are not from this channel — see below.
What broke this trend
- The fall
- -26% from US$74.6913 Mar 2026 → 30 June 2026
- Whose problem it was
- This companyno peer group to compare against
- Does it resolve?
- Temporary falls like it have resolved on the record
- Regained so far
- 53%of what it lost
- What the record says
- 88% of 1134 comparable falls came back, typically in 64 days measured across every stock we hold history for, its peer group being too small
Fell -26% (13 Mar 2026 → 30 June 2026); regained 53% so far; company-specific.
Buy and target use the recovery path, not the channel.
Reported at the time: Here's How Much $1000 Invested In Kroger 5 Years Ago Would Be Worth Today — 9 Mar 2026
Price history, with the path projected 3 months forward
Updated 11:42 AM ET (72 h ago)
- Daily close
- Upper trend line (8 months)
- Lower trend line (8 months)
- Dashed after today: projected 3 months
- Our buy
- Our target
Suggested path
Buy at or below
US$65.57
level as at 1 Nov 2026
Our target
US$75.48
by 27 Feb 2027
Projected move
15.1%
gross, before costs
Price is between our buy and target.
Target: recovery of the recent fall.
This move size: reached in 18% of 11 past stretches, typically in 118 days. (0.13% per day)
- Upper line touches
- 3
- Lower line touches
- 4
- Fit confidence
- 79%
- Fitted
- 1 Nov 2026
Company information
About The Kroger Co.
The Kroger Co. functions as a significant retail entity throughout the United States, encompassing a varied collection of store formats. Its operations include integrated food and drug stores, which stock a broad range of products from natural and organic sections to pharmacies, general merchandise, pet centers, fresh seafood, and organic produce. The company also runs multi-department stores that broaden their offerings to include apparel, home fashion and furnishings, outdoor living goods, electronics, automotive products, and toys. Furthermore, Kroger's marketplace stores blend comprehensive grocery services, pharmacies, health and beauty care, and perishable items with general merchandise such as clothing and household goods. Its price impact warehouse stores, on the other hand, concentrate on providing groceries, health and beauty essentials, meat, dairy, baked goods, and fresh produce at competitive prices. Beyond its retail presence, Kroger is involved in manufacturing and processing food products, which it then sells through its own supermarkets and online platforms. The company also operates 1,613 fuel centers, selling fuel to customers. As of January 29, 2022, The Kroger Co. managed 2,726 supermarkets, operating under numerous brand names across 35 states and the District of Columbia. Established in 1883, the company is headquartered in Cincinnati, Ohio.
- Sector
- Consumer Defensive
- Industry
- Grocery Stores
- CEO
- Gregory S. Foran
- Employees
- 403,000
- Country
- US
Scorecard
Our own scores from the fundamentals below (not Morningstar ratings).
- Valuation
- —
- Profitability
- —
- Financial health
- —
- Cash generation
- —
Key statistics
- Market cap
- US$37.58B
- Enterprise value
- —
- Beta
- 0.41
- Avg volume
- 7.74M
- Revenue per share
- —
- Dividend yield
- —
- 52-week range
- 54.15-76.58
- Exchange
- NYSE
Key ratios
- P/E (TTM)
- —
- PEG
- —
- Price / sales
- —
- Price / book
- —
- EV / EBITDA
- —
- Gross margin
- —
- Operating margin
- —
- Net margin
- —
- Current ratio
- —
- Quick ratio
- —
- Debt / equity
- —
- Interest cover
- —
Income statement
Balance sheet
Cash flow
Trend lines are fitted to past swing highs and lows and may not continue. Information only, not financial advice.