GOOG Alphabet Inc.
Alphabet Inc. (GOOG) trend channel, buy level and 3-month target on Trade The Path. Sector: Communication Services. Listed on NASDAQ. Levels below are fitted to this ticker's own swing highs and lows (TheilβSen, log-price), then projected 3 months. On this symbol, 7 comparable calls have settled; 42.9% reached the published sell target. Information only, not financial advice.
In the buy zone, rising on both timeframes
Price is sitting on the lower trend line β the level that has repeatedly held.
Read from the last 12 months of history we hold: rising, drifting +37% a year. The target of US$370.89 is below the nearest ceiling (US$390.21), so it does not depend on a breakout. What would overturn this: a close below US$338.15 β the floor of the channel being read β after which the trend, not the entry, is what was wrong.
- 12 months read from
- US$338.42 β US$390.34 Rising channel, +37% a year
- Position in that channel
- 3% 0% at the floor, 100% at the ceiling
What broke this trend
- The fall
- -20% from US$398.8413 May 2026 β 23 July 2026
- Whose problem it was
- This company1 of 5 Internet Content & Information peers fell with it
- Does it resolve?
- Temporary falls like it have resolved on the record
- Regained so far
- 29%of what it lost
- What the record says
- 88% of 6 comparable falls came back, typically in 69 days measured on its own peer group
The trend broke in May 2026: price fell 20% from 398.84 to 318.27 by July 2026, and has regained 29% of that fall since. Its peers did not fall with it, so this was about the company rather than its sector. The wire that week: βAI Drove Two-Thirds Of Q1 2026 GDP Growth, Smashing '1999 Record' For Largest Tech Contribution 'In History'β. Falls like it have resolved: falls of about 20% here have come back to the old high 88% of the time (6 comparable falls), typically in 69 days. On that record the fall is treated as temporary, and the trend lines are fitted to the regime it created rather than through it. Priced from that: 400.92 within 143 days, reached 88% of the time in 6 comparable falls β about 0.12% a day held.
Reported at the time: AI Drove Two-Thirds Of Q1 2026 GDP Growth, Smashing '1999 Record' For Largest Tech Contribution 'In History' β 8 May 2026
Price history, with the path projected 3 months forward
- Daily close
- Upper trend line (12 months)
- Lower trend line (12 months)
- Dashed after today: projected 3 months
- Our buy
- Our target
Suggested path
Buy at or below
US$337.17
level as at 29 Sept 2026
Our target
US$370.89
by 19 Oct 2026
Projected move
10.0%
gross, before costs
Price sits between our buy level and our target.
The lines are drawn where this stock has actually turned: 6 touches on the ceiling, 2 on the floor, each fitted to the slope that catches the most of them. Buying one average daily range below its 50-day mean, on heavier volume than usual and while it is still above its 200-day mean, has come up 791 times; measured against the 6% floor β the least a call has to be worth to be worth making, not what it aims at β 73% cleared it, typically in 34 days, with price going about 5% against the entry along the way (63% in the worst case we have on record). Trades that have not reached the target within 3 months are counted as misses, whatever they are worth at the time. The prices above are this stockβs own β its average, its volatility β but the setup is the same one we apply everywhere: derived on eight unrelated tickers, then confirmed on 87 others it was never fitted to. We deliberately do not tune it to each stock: doing so scores worse on history the tuning never saw β 58% against 71% β because it fits the past rather than the future. On this stock the setup has come up 8 times so far, reaching target 75% of the time β too few to mean much on its own. The sell price comes from where this stock is projected to be, not from a minimum worth taking: the fitted path reaches 19% above the entry within 90 days, and of the sizes that path supports, 10% is the one that has returned the most per day of money tied up here β measured over the 10 times this entry has come up on this chart, reached 80% of the time, typically in 20 days. Smaller sizes got there sooner but paid less for the weeks they used; larger ones need a break above the projected ceiling, which is not the base case. The date published is whichever is later: that typical time, or the day the projected path itself reaches the price. It is a prediction, so it can be revised: if the run tops out before it gets there, the target is cut to what is actually on the table and you are told the same day. An ordinary pullback is not treated as topping out β those go on to make a new high about 8 times in 10, so they are ridden through. What triggers the revision is price closing below its 50-day trend and staying there, after which the odds of recovery fall to roughly 3 in 10.
On this stock's own history these rules produced 7 settled calls, of which 3 reached target (42.9%), with an average best move of 5.4%. See the full record.
- Upper line touches
- 6
- Lower line touches
- 2
- Fit confidence
- 68%
- Fitted
- 16 Sept 2026
About Alphabet Inc.
Alphabet Inc. operates globally, providing a wide array of products and digital platforms to customers across the United States, Europe, the Middle East, Africa, the Asia-Pacific region, Canada, and Latin America. The company's business is organized into three primary segments: Google Services, Google Cloud, and Other Bets. The Google Services division delivers a broad spectrum of consumer-facing offerings, which include its advertising products, the Android operating system, Chrome browser, various hardware devices, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search functionality, and YouTube. This segment also generates revenue through the sale of applications, in-app purchases, and digital content via Google Play and YouTube, alongside device sales and consumer subscriptions for YouTube services. Conversely, the Google Cloud segment furnishes enterprise-grade solutions such as infrastructure, cybersecurity, database management, analytics, artificial intelligence, and other professional services. This encompasses the Google Workspace suite, a collection of cloud-native communication and collaboration tools for businesses, including Gmail, Docs, Drive, Calendar, and Meet, among other offerings tailored for corporate clients. The Other Bets segment is dedicated to developing nascent ventures, particularly those focused on healthcare-related and internet services. Established in 1998, Alphabet Inc. maintains its corporate headquarters in Mountain View, California.
- Sector
- Communication Services
- Industry
- Internet Content & Information
- CEO
- Sundar Pichai
- Employees
- 190,820
- Country
- US
Scorecard
Our own pillar scores, computed from the fundamentals below. They are not Morningstar ratings β that data is licensed and we do not redistribute it.
- Valuation
- β
- Profitability
- β
- Financial health
- β
- Cash generation
- β
Key statistics
- Market cap
- US$4.14T
- Enterprise value
- β
- Beta
- 1.22
- Avg volume
- 20.44M
- Revenue per share
- β
- Dividend yield
- β
- 52-week range
- 236.685-404.47
- Exchange
- NASDAQ
Key ratios
- P/E (TTM)
- β
- PEG
- β
- Price / sales
- β
- Price / book
- β
- EV / EBITDA
- β
- Gross margin
- β
- Operating margin
- β
- Net margin
- β
- Current ratio
- β
- Quick ratio
- β
- Debt / equity
- β
- Interest cover
- β
Income statement
Balance sheet
Cash flow
Trend lines are fitted statistically to past swing highs and lows and projected forward on the assumption the same rhythm continues. It often does not. This is information, not advice.