GIS General Mills, Inc.

Stock NYSE Consumer Defensive

US$36.81 +0.63% Latest close

General Mills, Inc. (GIS) trend channel, buy level and 3-month target on Trade The Path. Sector: Consumer Defensive. Listed on NYSE. Levels below are fitted to this ticker's own swing highs and lows (Theil–Sen, log-price), then projected 3 months. If this ticker has no settled sample yet, treat the numbers as a geometric read, not a track record. Information only, not financial advice.

Mid-channel

Price is between the two trend lines. Nothing to act on yet.

Read from the last 9 months of history we hold: falling, drifting βˆ’11% a year. The nearest ceiling overhead is US$41.28. What would overturn this: a close below US$27.14 β€” the floor of the channel being read β€” after which the trend, not the entry, is what was wrong.

9 months read from
US$27.14 – US$41.28 Falling channel, βˆ’11% a year
Position in that channel
68% 0% at the floor, 100% at the ceiling

Price history, with the path projected 3 months forward

US$30.0US$40.0US$50.0US$60.0US$70.0Oct 23Mar 24Aug 24Jan 25June 25Nov 25Apr 26Sept 26 today BuyTarget Our buy US$27.3 Β· est. 8 Sept 26Our target US$44.0 Β· est. 7 Dec 26
  • Daily close
  • Upper trend line (9 months)
  • Lower trend line (9 months)
  • The same lines over the last 12 months
  • Dashed after today: projected 3 months
  • Our buy
  • Our target

Our target

No published call today because No plan generated. No alerts are sent. The buy and target below are still this site's read of the fitted channel.

Buy at or below

US$26.99

level as at 17 Sept 2026

Our target

US$44.28

by 16 Dec 2026

Projected move

64.1%

gross, before costs

Price sits between our buy level and our target.

Upper line touches
2
Lower line touches
3
Fit confidence
76%
Fitted
8 Sept 2026

About General Mills, Inc.

General Mills, Inc. functions as a prominent global producer and vendor of well-known consumer food brands. The company structures its widespread operations into five main divisions: North American retail, convenience stores and foodservice providers, Europe and Australia, Asia and Latin America, and a dedicated pet segment. Their broad catalog of products features a diverse range of items for consumers. This includes breakfast cereals, chilled yogurts, various soups, and ready-to-prepare meal kits. The offering also extends to refrigerated and frozen dough items, baking and dessert mixes, flours for culinary use, frozen pizzas and pizza snacks, along with an assortment of snack bars, fruit snacks, savory and grain snacks, and ice cream. For health-conscious consumers, they provide nutrition bars and wellness beverages, in addition to organic frozen and shelf-stable vegetables. Beyond direct consumer sales, General Mills supplies both branded and unbranded food goods to the North American foodservice sector and commercial bakeries. Furthermore, they are a significant participant in the pet food industry, manufacturing a variety of dog and cat food products. The company markets its merchandise under an extensive collection of trademarks, such as: Annie's, Betty Crocker, Bisquick, Blue Buffalo, Blue Basics, Blue Freedom, Bugles, Cascadian Farm, Cheerios, Chex, Cinnamon Toast Crunch, Cocoa Puffs, Cookie Crisp, EPIC, Fiber One, Food Should Taste Good, Fruit by the Foot, Fruit Gushers, Fruit Roll-Ups, Gardetto's, Go-Gurt, Gold Medal, Golden Grahams, HΓ€agen-Dazs, Helpers, Jus-Rol, Kitano, Kix, LΓ€rabar, Latina, LibertΓ©, Lucky Charms, Muir Glen, Nature Valley, Oatmeal Crisp, Old El Paso, Oui, Pillsbury, Progresso, Raisin Nut Bran, Total, Totino's, Trix, Wanchai Ferry, Wheaties, Wilderness, Yoki, and Yoplait. General Mills distributes its products through a vast network, utilizing both direct sales and arrangements with brokers and distributors. Their reach encompasses a wide array of sales points, including traditional grocery stores, large-scale mass merchandisers, membership clubs, natural food retailers, online marketplaces, various commercial and non-commercial foodservice distributors and operators, restaurants, convenience stores, specialized pet stores, as well as drug, dollar, and discount retail chains. Complementing its extensive business, the corporation also oversees 466 leased and 392 franchised ice cream parlors. General Mills, Inc., established in 1866, maintains its corporate headquarters in Minneapolis, Minnesota.

Sector
Consumer Defensive
Industry
Packaged Foods
CEO
Jeffrey L. Harmening
Employees
30,000
Country
US

https://www.generalmills.com

Scorecard

Our own pillar scores, computed from the fundamentals below. They are not Morningstar ratings β€” that data is licensed and we do not redistribute it.

Valuation
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Profitability
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Financial health
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Cash generation
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Key statistics

Market cap
US$19.80B
Enterprise value
β€”
Beta
-0.05
Avg volume
9.85M
Revenue per share
β€”
Dividend yield
β€”
52-week range
31.75-51.33
Exchange
NYSE

Key ratios

P/E (TTM)
β€”
PEG
β€”
Price / sales
β€”
Price / book
β€”
EV / EBITDA
β€”
Gross margin
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Operating margin
β€”
Net margin
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Current ratio
β€”
Quick ratio
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Debt / equity
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Interest cover
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Income statement

Balance sheet

Cash flow

Trend lines are fitted statistically to past swing highs and lows and projected forward on the assumption the same rhythm continues. It often does not. This is information, not advice.