DKS DICK'S Sporting Goods, Inc.
DICK'S Sporting Goods, Inc. (DKS) trend channel, buy level and 3-month target on Trade The Path. Sector: Consumer Cyclical. Listed on NYSE. Levels below are fitted to this ticker's own swing highs and lows (TheilβSen, log-price), then projected 3 months. If this ticker has no settled sample yet, treat the numbers as a geometric read, not a track record. Information only, not financial advice.
In the buy zone, falling on both timeframes
Price is sitting on the lower trend line β the level that has repeatedly held.
Read from the last 12 months of history we hold: falling, drifting β10% a year. The target of US$185.31 is below the nearest ceiling (US$231.26), so it does not depend on a breakout. What would overturn this: a close below US$116.10 β the floor of the channel being read β after which the trend, not the entry, is what was wrong.
- 12 months read from
- US$115.99 β US$231.26 Falling channel, β10% a year
- Position in that channel
- 7% 0% at the floor, 100% at the ceiling
What broke this trend
- The fall
- -49% from US$241.1930 Jan 2025 β 15 Sept 2026
- Whose problem it was
- This company0 of 8 Specialty Retail peers fell with it
- Does it resolve?
- Unsettled too close to a coin toss on the record to call
- Regained so far
- 0%of what it lost
- What the record says
- 50% of 8 comparable falls came back, typically in 161 days measured on its own peer group
The trend broke in January 2025: price fell 49% from 241.19 to 123.72 by September 2026, and has regained 0% of that fall since. Its peers did not fall with it, so this was about the company rather than its sector. The wire that week: βArgus Research Maintains Buy on Dick's Sporting Goods, Raises Price Target to $280β. What happens next is not settled: falls of about 49% here have come back to the old high 50% of the time (8 comparable falls), typically in 161 days, which is too close to a coin toss to price a recovery from.
Reported at the time: Argus Research Maintains Buy on Dick's Sporting Goods, Raises Price Target to $280 β 29 Jan 2025
Price history, with the path projected 3 months forward
- Daily close
- Upper trend line (12 months)
- Lower trend line (12 months)
- Dashed after today: projected 3 months
- Our buy
- Our target
Suggested path
Buy now
US$123.64
last close Β· 16 Sept 2026
Channel buy is US$174.82; last close is the better price available now.
Our target
US$185.31
by 21 Sept 2026
Projected move
49.9%
gross, before costs
Last close is our buy β the best price available now.
The lines are drawn where this stock has actually turned: 4 touches on the ceiling, 3 on the floor, each fitted to the slope that catches the most of them. Buying one average daily range below its 50-day mean, on heavier volume than usual and while it is still above its 200-day mean, has come up 791 times; measured against the 6% floor β the least a call has to be worth to be worth making, not what it aims at β 73% cleared it, typically in 34 days, with price going about 5% against the entry along the way (63% in the worst case we have on record). Trades that have not reached the target within 3 months are counted as misses, whatever they are worth at the time. The prices above are this stockβs own β its average, its volatility β but the setup is the same one we apply everywhere: derived on eight unrelated tickers, then confirmed on 87 others it was never fitted to. We deliberately do not tune it to each stock: doing so scores worse on history the tuning never saw β 58% against 71% β because it fits the past rather than the future. On this stock the setup has come up 9 times so far, reaching target 89% of the time β too few to mean much on its own. The sell price comes from where this stock is projected to be, not from a minimum worth taking: the fitted path reaches more than 30% above the entry within 90 days, and of the sizes that path supports, 6% is the one that has returned the most per day of money tied up here β measured over the 9 times this entry has come up on this chart, reached 89% of the time, typically in 5 days. Smaller sizes got there sooner but paid less for the weeks they used; larger ones need a break above the projected ceiling, which is not the base case. The date published is whichever is later: that typical time, or the day the projected path itself reaches the price. It is a prediction, so it can be revised: if the run tops out before it gets there, the target is cut to what is actually on the table and you are told the same day. An ordinary pullback is not treated as topping out β those go on to make a new high about 8 times in 10, so they are ridden through. What triggers the revision is price closing below its 50-day trend and staying there, after which the odds of recovery fall to roughly 3 in 10.
- Upper line touches
- 4
- Lower line touches
- 3
- Fit confidence
- 70%
- Fitted
- 16 Sept 2026
About DICK'S Sporting Goods, Inc.
DICK'S Sporting Goods, Inc., together with its subsidiaries, operates as an omni-channel sporting goods retailer primarily in the United States. It provides hardlines, including sporting goods equipment, fitness equipment, golf equipment, and fishing gear products; and apparel. The company also offers footwear and accessories, such as athletic shoes for running, walking, tennis, fitness and cross training, basketball, and hiking; and specialty footwear comprising casual footwear and a complete line of cleats for team sports. In addition, it owns and operates Sporting Goods, Golf Galaxy, Public Lands, Moosejaw, and Going Going Gone! specialty concept stores; and DICKβS House of Sport and Golf Galaxy Performance Center, as well as GameChanger, a youth sports mobile app for live streaming, scheduling, communications, and scorekeeping. Further, the company owns and operates Foot Locker, which includes Foot Locker, Kids Foot Locker, Champs Sports, WSS and atmos banners. It offers its products online, as well as through its mobile apps. The company was formerly known as Dick'S Clothing and Sporting Goods, Inc. and changed its name to DICK'S Sporting Goods, Inc. in April 1999. DICK'S Sporting Goods, Inc. was incorporated in 1948 and is headquartered in Coraopolis, Pennsylvania.
- Sector
- Consumer Cyclical
- Industry
- Specialty Retail
- CEO
- Lauren R. Hobart
- Employees
- 105,200
- Country
- US
Scorecard
Our own pillar scores, computed from the fundamentals below. They are not Morningstar ratings β that data is licensed and we do not redistribute it.
- Valuation
- β
- Profitability
- β
- Financial health
- β
- Cash generation
- β
Key statistics
- Market cap
- US$11.54B
- Enterprise value
- β
- Beta
- 1.14
- Avg volume
- 2.19M
- Revenue per share
- β
- Dividend yield
- β
- 52-week range
- 120.4-244.38
- Exchange
- NYSE
Key ratios
- P/E (TTM)
- β
- PEG
- β
- Price / sales
- β
- Price / book
- β
- EV / EBITDA
- β
- Gross margin
- β
- Operating margin
- β
- Net margin
- β
- Current ratio
- β
- Quick ratio
- β
- Debt / equity
- β
- Interest cover
- β
Income statement
Balance sheet
Cash flow
Trend lines are fitted statistically to past swing highs and lows and projected forward on the assumption the same rhythm continues. It often does not. This is information, not advice.