DG Dollar General Corporation
Trend channel, buy level and 3-month target. Information only, not financial advice.
Inside the channel · 9-month channel going sideways
Price is between the lines.
- 9-month channel
- US$117.24 – US$135.38 · going sideways, −0% a year
- Price in channel
- 83% (0% = floor, 100% = ceiling)
- Ceiling overhead
- US$135.38
- Turns bearish below
- US$117.24
Price history, with the path projected 3 months forward
Updated 8:31 PM ET (63 h ago)
- Daily close
- Upper trend line (9 months)
- Lower trend line (9 months)
- Dashed after today: projected 3 months
- Our buy
- Our target
Suggested path
Buy at or below
US$121.70
level as at 14 Nov 2026
Our target
US$133.87
by 3 Nov 2026
Projected move
10.0%
gross, before costs
Price is between our buy and target.
Target: DG's usual move size (10.0%), the best return per day on this path.
This move size: reached in 32% of 11 past stretches, typically in 33 days. (0.30% per day)
- Upper line touches
- 4
- Lower line touches
- 3
- Fit confidence
- 77%
- Fitted
- 1 Nov 2026
Company information
About Dollar General Corporation
Dollar General Corporation is a prominent discount retail chain that offers a wide array of merchandise across the southern, southwestern, Midwestern, and eastern regions of the United States. Its extensive product assortment primarily features consumable items. This includes household essentials such as paper products, cleaning supplies, and laundry detergents; a wide array of food options, ranging from shelf-stable groceries like cereals, pasta, canned goods, condiments, and baking ingredients, to fresh and refrigerated perishables such as milk, eggs, bread, and frozen foods, as well as alcoholic beverages like beer and wine. The selection further encompasses popular snacks (candies, cookies, crackers, and carbonated drinks), health and beauty aids (over-the-counter medications, personal care items, cosmetics, dental, and foot care products), pet food and supplies, and tobacco products. Beyond consumables, Dollar General offers seasonal merchandise, which includes holiday decorations, toys, electronics, greeting cards, stationery, prepaid phone services and accessories, gardening tools, hardware, automotive items, and home office supplies. Customers can also find various home goods, from kitchenware and small appliances to lighting, storage solutions, frames, candles, craft materials, and soft furnishings for the kitchen, bed, and bath. Lastly, the company stocks a selection of apparel, featuring everyday clothing for infants, children, women, and men, along with socks, underwear, disposable diapers, shoes, and accessories. As of February 25, 2022, Dollar General operated an impressive 18,190 stores spread across 47 U.S. states. Originally established in 1939 as J.L. Turner & Son, Inc., the company adopted its current name, Dollar General Corporation, in 1968. Its corporate headquarters are situated in Goodlettsville, Tennessee.
- Sector
- Consumer Defensive
- Industry
- Discount Stores
- CEO
- Todd J. Vasos
- Employees
- 194,000
- Country
- US
Scorecard
Our own scores from the fundamentals below (not Morningstar ratings).
- Valuation
- —
- Profitability
- —
- Financial health
- —
- Cash generation
- —
Key statistics
- Market cap
- US$28.70B
- Enterprise value
- —
- Beta
- 0.23
- Avg volume
- 2.39M
- Revenue per share
- —
- Dividend yield
- —
- 52-week range
- 95.11-158.23
- Exchange
- NYSE
Key ratios
- P/E (TTM)
- —
- PEG
- —
- Price / sales
- —
- Price / book
- —
- EV / EBITDA
- —
- Gross margin
- —
- Operating margin
- —
- Net margin
- —
- Current ratio
- —
- Quick ratio
- —
- Debt / equity
- —
- Interest cover
- —
Income statement
Balance sheet
Cash flow
Trend lines are fitted to past swing highs and lows and may not continue. Information only, not financial advice.