DG Dollar General Corporation
Dollar General Corporation (DG) trend channel, buy level and 3-month target on Trade The Path. Sector: Consumer Defensive. Listed on NYSE. Levels below are fitted to this ticker's own swing highs and lows (Theil–Sen, log-price), then projected 3 months. If this ticker has no settled sample yet, treat the numbers as a geometric read, not a track record. Information only, not financial advice.
In the buy zone (provisional)
Price is sitting on the lower trend line — the level that has repeatedly held.
Read from the last 18 months of history we hold: rising, drifting +24% a year. The nearest ceiling overhead is US$215.65. What would overturn this: a close below US$121.25 — the floor of the channel being read — after which the trend, not the entry, is what was wrong.
- 18 months read from
- US$121.25 – US$215.65 Rising channel, +24% a year
- Position in that channel
- 2% 0% at the floor, 100% at the ceiling
Provisional: fitted to a short history, so treat the lines as a first read rather than a projection. No trade is suggested and alerts stay off until there is more data.
Price history, with the path projected 3 months forward
- Daily close
- Upper trend line (18 months)
- Lower trend line (18 months)
- Dashed after today: projected 3 months
- Our buy
- Our target
Our target
The lines above are fitted to a short history, which is not a base we will project a published call from. The buy and target below are still this site's read of those lines.
Buy at or below
US$121.30
level as at 17 Sept 2026
Our target
US$248.90
by 16 Dec 2026
Projected move
105.2%
gross, before costs
Price sits between our buy level and our target.
- Upper line touches
- 10
- Lower line touches
- 12
- Fit confidence
- 50%
- Fitted
- 16 Sept 2026
About Dollar General Corporation
Dollar General Corporation is a prominent discount retail chain that offers a wide array of merchandise across the southern, southwestern, Midwestern, and eastern regions of the United States. Its extensive product assortment primarily features consumable items. This includes household essentials such as paper products, cleaning supplies, and laundry detergents; a wide array of food options, ranging from shelf-stable groceries like cereals, pasta, canned goods, condiments, and baking ingredients, to fresh and refrigerated perishables such as milk, eggs, bread, and frozen foods, as well as alcoholic beverages like beer and wine. The selection further encompasses popular snacks (candies, cookies, crackers, and carbonated drinks), health and beauty aids (over-the-counter medications, personal care items, cosmetics, dental, and foot care products), pet food and supplies, and tobacco products. Beyond consumables, Dollar General offers seasonal merchandise, which includes holiday decorations, toys, electronics, greeting cards, stationery, prepaid phone services and accessories, gardening tools, hardware, automotive items, and home office supplies. Customers can also find various home goods, from kitchenware and small appliances to lighting, storage solutions, frames, candles, craft materials, and soft furnishings for the kitchen, bed, and bath. Lastly, the company stocks a selection of apparel, featuring everyday clothing for infants, children, women, and men, along with socks, underwear, disposable diapers, shoes, and accessories. As of February 25, 2022, Dollar General operated an impressive 18,190 stores spread across 47 U.S. states. Originally established in 1939 as J.L. Turner & Son, Inc., the company adopted its current name, Dollar General Corporation, in 1968. Its corporate headquarters are situated in Goodlettsville, Tennessee.
- Sector
- Consumer Defensive
- Industry
- Discount Stores
- CEO
- Todd J. Vasos
- Employees
- 194,000
- Country
- US
Scorecard
Our own pillar scores, computed from the fundamentals below. They are not Morningstar ratings — that data is licensed and we do not redistribute it.
- Valuation
- —
- Profitability
- —
- Financial health
- —
- Cash generation
- —
Key statistics
- Market cap
- US$27.77B
- Enterprise value
- —
- Beta
- 0.23
- Avg volume
- 2.99M
- Revenue per share
- —
- Dividend yield
- —
- 52-week range
- 95.11-158.23
- Exchange
- NYSE
Key ratios
- P/E (TTM)
- —
- PEG
- —
- Price / sales
- —
- Price / book
- —
- EV / EBITDA
- —
- Gross margin
- —
- Operating margin
- —
- Net margin
- —
- Current ratio
- —
- Quick ratio
- —
- Debt / equity
- —
- Interest cover
- —
Income statement
Balance sheet
Cash flow
Trend lines are fitted statistically to past swing highs and lows and projected forward on the assumption the same rhythm continues. It often does not. This is information, not advice.