BKNG Booking Holdings Inc.
Booking Holdings Inc. (BKNG) trend channel, buy level and 3-month target on Trade The Path. Sector: Consumer Cyclical. Listed on NASDAQ. Levels below are fitted to this ticker's own swing highs and lows (Theil–Sen, log-price), then projected 3 months. On this symbol, 10 comparable calls have settled; 80% reached the published sell target. Information only, not financial advice.
Broken down below
Price has closed below the channel. Support has failed — treat the buy target with caution.
Read from the last 9 months of history we hold: going sideways, drifting +2% a year. The nearest ceiling overhead is US$222.31. What would overturn this: a close below US$201.19 — the floor of the channel being read — after which the trend, not the entry, is what was wrong.
- 9 months read from
- US$201.19 – US$222.31 Sideways channel, +2% a year
- Position in that channel
- -141% below the floor of it — 0% is the floor, 100% the ceiling
What broke this trend
- The fall
- -33% from US$230.477 July 2025 → 15 May 2026
- Whose problem it was
- This company0 of 3 Travel Services peers fell with it
- Does it resolve?
- Temporary falls like it have resolved on the record
- Regained so far
- 22%of what it lost
- What the record says
- 90% of 8 comparable falls came back, typically in 23 days measured on its own peer group
The trend broke in July 2025: price fell 33% from 230.47 to 153.81 by May 2026, and has regained 22% of that fall since. Its peers did not fall with it, so this was about the company rather than its sector. The wire that week: “Here's How Much $1000 Invested In Booking Holdings 5 Years Ago Would Be Worth Today”. Falls like it have resolved: falls of about 33% here have come back to the old high 90% of the time (8 comparable falls), typically in 23 days. On that record the fall is treated as temporary, and the trend lines are fitted to the regime it created rather than through it. Priced from that: 241.92 within 527 days, reached 90% of the time in 8 comparable falls — about 0.08% a day held.
Reported at the time: Here's How Much $1000 Invested In Booking Holdings 5 Years Ago Would Be Worth Today — 2 July 2025
Price history, with the path projected 3 months forward
- Daily close
- Upper trend line (9 months)
- Lower trend line (9 months)
- Dashed after today: projected 3 months
- Our buy
- Our target
Our target
No published call today because price has broken 15.0% below the channel floor, which is a fall out of the trend rather than a dip within it. No alerts are sent. The buy and target below are still this site's read of the fitted channel.
Buy now
US$171.44
last close · 16 Sept 2026
Channel buy is US$201.26; last close is the better price available now.
Our target
US$241.87
by 16 Dec 2026
Projected move
41.1%
gross, before costs
Last close is our buy — the best price available now.
On this stock's own history these rules produced 10 settled calls, of which 8 reached target (80%), with an average best move of 7%. See the full record.
- Upper line touches
- 3
- Lower line touches
- 3
- Fit confidence
- 67%
- Fitted
- 16 Sept 2026
About Booking Holdings Inc.
Booking Holdings Inc. is a leading global provider of online travel and dining reservation services. The company manages a portfolio of well-known digital platforms. Among these, Booking.com specializes in online accommodation bookings, while Rentalcars.com is dedicated to facilitating vehicle rentals. Priceline offers a comprehensive range of online travel booking options, encompassing hotels, flights, rental cars, vacation packages, and cruises, alongside hotel distribution services. Agoda also provides online lodging reservations, further expanding into flights, ground transportation, and activity bookings. For travelers seeking the best deals, KAYAK functions as an online price comparison service, enabling users to search and contrast prices for airline tickets, hotels, and car rentals. Additionally, OpenTable allows for convenient online restaurant reservations. Beyond its core booking services, Booking Holdings Inc. also supplies travel-related insurance products and restaurant management solutions to individual consumers, travel service providers, and restaurants. Established in 1997, the company is headquartered in Norwalk, Connecticut. It officially adopted its current name, Booking Holdings Inc., in February 2018, having previously operated as The Priceline Group Inc.
- Sector
- Consumer Cyclical
- Industry
- Travel Services
- CEO
- Glenn D. Fogel
- Employees
- 25,550
- Country
- US
Scorecard
Our own pillar scores, computed from the fundamentals below. They are not Morningstar ratings — that data is licensed and we do not redistribute it.
- Valuation
- —
- Profitability
- —
- Financial health
- —
- Cash generation
- —
Key statistics
- Market cap
- US$149.81B
- Enterprise value
- —
- Beta
- 1.07
- Avg volume
- 7.04M
- Revenue per share
- —
- Dividend yield
- —
- 52-week range
- 150.14-226.1004
- Exchange
- NASDAQ
Key ratios
- P/E (TTM)
- —
- PEG
- —
- Price / sales
- —
- Price / book
- —
- EV / EBITDA
- —
- Gross margin
- —
- Operating margin
- —
- Net margin
- —
- Current ratio
- —
- Quick ratio
- —
- Debt / equity
- —
- Interest cover
- —
Income statement
Balance sheet
Cash flow
Trend lines are fitted statistically to past swing highs and lows and projected forward on the assumption the same rhythm continues. It often does not. This is information, not advice.