BKNG Booking Holdings Inc.
Trend channel, buy level and 3-month target. Information only, not financial advice.
Below the channel · 2-year channel falling
Closed below support (US$156.70). Treat the buy level with caution.
- 2-year channel
- US$156.70 – US$209.72 · falling, −8% a year
- Price in channel
- −16% (0% = floor, 100% = ceiling)
- Ceiling overhead
- US$209.72
- Published levels
- Buy and target are not from this channel — see below.
What broke this trend
- The fall
- -36% from US$230.477 July 2025 → 28 Oct 2026
- Whose problem it was
- Its sector3 of 4 Travel Services peers fell with it
- Does it resolve?
- Temporary falls like it have resolved on the record
- Regained so far
- 0%of what it lost
- What the record says
- 90% of 8 comparable falls came back, typically in 33 days measured on its own peer group
Fell -36% (7 July 2025 → 28 Oct 2026); regained 0% so far; sector-wide.
Reported at the time: Here's How Much $1000 Invested In Booking Holdings 5 Years Ago Would Be Worth Today — 2 July 2025
Price history, with the path projected 3 months forward
Updated 1:36 AM ET (10 h ago)
- Daily close
- Upper trend line (2 years)
- Lower trend line (2 years)
- Dashed after today: projected 3 months
- Our buy
- Our target
Suggested path
Buy at or below
US$148.13
level as at 1 Nov 2026
Our target
US$170.35
by 24 Jan 2027
Projected move
15.0%
gross, before costs
Price is at or below our buy.
Target: BKNG's usual move size (15.0%), the best return per day on this path.
This move size: reached in 49% of 11 past stretches, typically in 84 days. (0.18% per day)
11 settled calls · 8 reached target (72.7%) · average best move 9.2%. See the full record.
- Upper line touches
- 5
- Lower line touches
- 4
- Fit confidence
- 45%
- Fitted
- 1 Nov 2026
Company information
About Booking Holdings Inc.
Booking Holdings Inc. is a leading global provider of online travel and dining reservation services. The company manages a portfolio of well-known digital platforms. Among these, Booking.com specializes in online accommodation bookings, while Rentalcars.com is dedicated to facilitating vehicle rentals. Priceline offers a comprehensive range of online travel booking options, encompassing hotels, flights, rental cars, vacation packages, and cruises, alongside hotel distribution services. Agoda also provides online lodging reservations, further expanding into flights, ground transportation, and activity bookings. For travelers seeking the best deals, KAYAK functions as an online price comparison service, enabling users to search and contrast prices for airline tickets, hotels, and car rentals. Additionally, OpenTable allows for convenient online restaurant reservations. Beyond its core booking services, Booking Holdings Inc. also supplies travel-related insurance products and restaurant management solutions to individual consumers, travel service providers, and restaurants. Established in 1997, the company is headquartered in Norwalk, Connecticut. It officially adopted its current name, Booking Holdings Inc., in February 2018, having previously operated as The Priceline Group Inc.
- Sector
- Consumer Cyclical
- Industry
- Travel Services
- CEO
- Glenn D. Fogel
- Employees
- 25,550
- Country
- US
Scorecard
Our own scores from the fundamentals below (not Morningstar ratings).
- Valuation
- —
- Profitability
- —
- Financial health
- —
- Cash generation
- —
Key statistics
- Market cap
- US$122.67B
- Enterprise value
- —
- Beta
- 1.13
- Avg volume
- 7.16M
- Revenue per share
- —
- Dividend yield
- —
- 52-week range
- 150.14-220.81
- Exchange
- NASDAQ
Key ratios
- P/E (TTM)
- —
- PEG
- —
- Price / sales
- —
- Price / book
- —
- EV / EBITDA
- —
- Gross margin
- —
- Operating margin
- —
- Net margin
- —
- Current ratio
- —
- Quick ratio
- —
- Debt / equity
- —
- Interest cover
- —
Income statement
Balance sheet
Cash flow
Trend lines are fitted to past swing highs and lows and may not continue. Information only, not financial advice.