AS Amer Sports, Inc.
Amer Sports, Inc. (AS) trend channel, buy level and 3-month target on Trade The Path. Sector: Consumer Cyclical. Listed on OTC. Levels below are fitted to this ticker's own swing highs and lows (Theil–Sen, log-price), then projected 3 months. If this ticker has no settled sample yet, treat the numbers as a geometric read, not a track record. Information only, not financial advice.
Broken down below, falling this year inside a rising 2.002228974537037-year channel
Price has closed below the channel. Support has failed — treat the buy target with caution.
The next few months are read from the last 12 months, not the last 2 years: that channel fits this stock's recent turns at least as well (55% against 51%) and it is the one price is respecting now. The last 2 years stay as context: rising, +20% a year. A stock can be falling inside a channel that still rises over years; that is what this is, and only one of the two can be the near-term expectation. The target of US$42.54 sits above the nearest ceiling (US$36.08, from the last 2 years), so reaching it means breaking a line this stock has repeatedly turned at. What would overturn this: a close below US$33.91 — the floor of the channel being read — after which the trend, not the entry, is what was wrong.
- 2 years
- US$33.99 – US$36.08 Rising channel, +20% a year
- 12 months read from
- US$33.91 – US$37.27 Falling channel, −7% a year
- Position in that channel
- -201% below the floor of it — 0% is the floor, 100% the ceiling
What broke this trend
- The fall
- -37% from US$41.9720 Feb 2026 → 15 Sept 2026
- Whose problem it was
- This companyno peer group to compare against
- Does it resolve?
- Temporary falls like it have resolved on the record
- Regained so far
- 2%of what it lost
- What the record says
- 80% of 1034 comparable falls came back, typically in 81 days measured across every stock we hold history for, its peer group being too small
The trend broke in February 2026: price fell 37% from 41.97 to 26.63 by September 2026, and has regained 2% of that fall since. Its peers did not fall with it, so this was about the company rather than its sector. The wire that week: “Evercore ISI Group Maintains Outperform on Amer Sports, Raises Price Target to $50”. Falls like it have resolved: falls of about 37% here have come back to the old high 80% of the time (1034 comparable falls), typically in 81 days. On that record the fall is treated as temporary, and the trend lines are fitted to the regime it created rather than through it. Priced from that: 42.54 within 79 days, reached 80% of the time in 1034 comparable falls — about 0.73% a day held.
The buy and sell prices below are priced off this recovery rather than off the channel: it is the better expected return per day held once each is charged for the odds of working.
Reported at the time: Evercore ISI Group Maintains Outperform on Amer Sports, Raises Price Target to $50 — 19 Feb 2026
Price history, with the path projected 3 months forward
- Daily close
- Upper trend line (2 years)
- Lower trend line (2 years)
- The same lines over the last 12 months
- Dashed after today: projected 3 months
- Our buy
- Our target
Suggested path
Buy at or below
US$27.01
level as at 16 Sept 2026
Our target
US$42.54
by 4 Dec 2026
Projected move
57.5%
gross, before costs
Price sits between our buy level and our target.
The trend broke in February 2026: price fell 37% from 41.97 to 26.63 by September 2026, and has regained 2% of that fall since. Its peers did not fall with it, so this was about the company rather than its sector. The wire that week: “Evercore ISI Group Maintains Outperform on Amer Sports, Raises Price Target to $50”. Falls like it have resolved: falls of about 37% here have come back to the old high 80% of the time (1034 comparable falls), typically in 81 days. On that record the fall is treated as temporary, and the trend lines are fitted to the regime it created rather than through it. Priced from that: 42.54 within 79 days, reached 80% of the time in 1034 comparable falls — about 0.73% a day held. The entry is today's price, not a dip level: the fall is behind it and the evidence measured is what these recoveries paid from here, so waiting for a lower entry would be waiting for something the record does not say is coming. Of 1034 comparable falls across every stock we hold history for, 80% were back at the old high within 81 days of the low, and the ones that got there gave up about 12% along the way — so expect to be underwater before it works. The target is the median level they regained, which is short of the old high of 41.97 because not all of them saw it again. It is a prediction and it is revised the same way any other is: if price loses its 50-day trend and stays below it, the recovery is treated as failed rather than delayed.
- Upper line touches
- 8
- Lower line touches
- 5
- Fit confidence
- 51%
- Fitted
- 16 Sept 2026
About Amer Sports, Inc.
Amer Sports, Inc. is a global enterprise dedicated to the creation, production, promotion, and sale of athletic equipment, clothing, footwear, and related accessories. The company's extensive reach covers Europe, the Middle East, Africa, the Americas, China, and the wider Asia Pacific region. Its operations are structured into three main divisions. The Technical Apparel segment focuses on high-performance outdoor wear, shoes, and accessories, primarily under the Arc'teryx and Peak Performance brands. The Outdoor Performance segment supplies a variety of outdoor apparel, footwear, accessories, and winter sports gear from labels such as Salomon, Atomic, Armada, and ENVE. Finally, the Ball & Racquet Sports segment delivers sports equipment, activewear, and accessories, featuring prominent brands like Wilson, DeMarini, Louisville Slugger, EvoShield, and ATEC. Beyond these brand-specific offerings, Amer Sports' product range includes specialized items like climbing gear, hiking and running shoes, skiing and snowboarding equipment, functional athletic apparel, and lifestyle footwear. They also provide sporting goods for popular activities such as tennis, baseball, American football, basketball, golf, and many other professional and recreational sports. The company's products are distributed through a diverse network that encompasses its own retail stores, major sporting goods retailers, specialty shops, independently operated partner stores, and various distributors. Furthermore, sales are conducted online via their proprietary e-commerce platforms, as well as through retailer-owned and third-party e-commerce sites. Established in 1950 and headquartered in Helsinki, Finland, the company was previously known as Amer Sports Management Holding (Cayman) Limited, officially changing its name to Amer Sports, Inc. in August 2023.
- Sector
- Consumer Cyclical
- Industry
- Leisure
- CEO
- Jie Zheng
- Employees
- 15,400
- Country
- FI
Scorecard
Our own pillar scores, computed from the fundamentals below. They are not Morningstar ratings — that data is licensed and we do not redistribute it.
- Valuation
- —
- Profitability
- —
- Financial health
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- Cash generation
- —
Key statistics
- Market cap
- US$15.85B
- Enterprise value
- —
- Beta
- 1.98
- Avg volume
- 5.22M
- Revenue per share
- —
- Dividend yield
- —
- 52-week range
- 27.21-42.76
- Exchange
- NYSE
Key ratios
- P/E (TTM)
- —
- PEG
- —
- Price / sales
- —
- Price / book
- —
- EV / EBITDA
- —
- Gross margin
- —
- Operating margin
- —
- Net margin
- —
- Current ratio
- —
- Quick ratio
- —
- Debt / equity
- —
- Interest cover
- —
Income statement
Balance sheet
Cash flow
Trend lines are fitted statistically to past swing highs and lows and projected forward on the assumption the same rhythm continues. It often does not. This is information, not advice.