AMZN Amazon.com, Inc.
Amazon.com, Inc. (AMZN) trend channel, buy level and 3-month target on Trade The Path. Sector: Consumer Cyclical. Listed on NASDAQ. Levels below are fitted to this ticker's own swing highs and lows (Theil–Sen, log-price), then projected 3 months. On this symbol, 6 comparable calls have settled; 66.7% reached the published sell target. Information only, not financial advice.
Mid-channel, rising on both timeframes
Price is between the two trend lines. Nothing to act on yet.
The next few months are read from the last 9 months, the stretch whose swings the lines actually follow, because the last 12 months alone do not contain enough turns to fit reliably (45% against 61%). The last 12 months stay as context: rising, +16% a year. The nearest ceiling overhead is US$265.97, from the last 9 months. What would overturn this: a close below US$236.29 — the floor of the channel being read — after which the trend, not the entry, is what was wrong.
- 9 months read from
- US$236.29 – US$265.97 Rising channel, +26% a year
- 12 months
- US$236.16 – US$292.07 Rising channel, +16% a year
- Position in that channel
- 33% 0% at the floor, 100% at the ceiling
Price history, with the path projected 3 months forward
- Daily close
- Upper trend line (9 months)
- Lower trend line (9 months)
- The same lines over the last 12 months
- Dashed after today: projected 3 months
- Our buy
- Our target
Our target
No published call today because its projected path only reaches 5.2% above the entry within 90 days, under the 6.0% floor a call has to clear to be worth making. No alerts are sent. The buy and target below are still this site's read of the fitted channel.
Buy at or below
US$236.38
level as at 17 Sept 2026
Our target
US$259.06
by 16 Dec 2026
Projected move
9.6%
gross, before costs
Price sits between our buy level and our target.
On this stock's own history these rules produced 6 settled calls, of which 4 reached target (66.7%), with an average best move of 7.7%. See the full record.
- Upper line touches
- 3
- Lower line touches
- 3
- Fit confidence
- 61%
- Fitted
- 16 Sept 2026
About Amazon.com, Inc.
Amazon.com, Inc. operates a vast global retail enterprise, distributing consumer goods and subscription services through both its extensive online platforms and a network of physical stores across North America and internationally. Its operations are structured into three primary segments: North America, International, and Amazon Web Services (AWS). The company's product offerings encompass both merchandise and content procured for direct resale, alongside items sold by third-party merchants on its platform. Furthermore, the company develops and markets its own range of electronic devices, such as Kindle e-readers, Fire tablets and TVs, Ring, Blink, eero, and Echo products. It also invests in the development and production of original media content. Amazon provides various programs designed to enable independent sellers to offer their products, and empowers authors, musicians, filmmakers, Twitch streamers, and app developers to publish and commercialize their content. Beyond this, it delivers a comprehensive suite of cloud computing solutions, including compute, storage, database, analytics, and machine learning services through AWS. The company also offers fulfillment services, advertising solutions, and digital content subscriptions. A key offering is Amazon Prime, its exclusive membership program. Amazon caters to a wide array of clientele, including individual consumers, third-party sellers, software developers, enterprise clients, content creators, and advertisers. Incorporated in 1994, Amazon.com, Inc. maintains its headquarters in Seattle, Washington.
- Sector
- Consumer Cyclical
- Industry
- Specialty Retail
- CEO
- Andrew R. Jassy
- Employees
- 1,576,000
- Country
- US
Scorecard
Our own pillar scores, computed from the fundamentals below. They are not Morningstar ratings — that data is licensed and we do not redistribute it.
- Valuation
- 64/100
- Profitability
- 66/100
- Financial health
- 66/100
- Cash generation
- 30/100
Key statistics
- Market cap
- US$2.87T
- Enterprise value
- US$3.01T
- Beta
- 1.45
- Avg volume
- 47.46M
- Revenue per share
- 72.12
- Dividend yield
- 0.00%
- 52-week range
- 196-287.2
- Exchange
- NASDAQ
Key ratios
- P/E (TTM)
- 21.15
- PEG
- 0.24
- Price / sales
- 3.69
- Price / book
- 5.20
- EV / EBITDA
- 11.85
- Gross margin
- 50.77%
- Operating margin
- 12.08%
- Net margin
- 17.44%
- Current ratio
- 1.03
- Quick ratio
- 0.87
- Debt / equity
- 0.40
- Interest cover
- 28.13
Income statement
| Year | Revenue | Gross profit | Operating income | Net income | EPS |
|---|---|---|---|---|---|
| 2025 | US$716.92B | US$360.51B | US$79.97B | US$77.67B | US$7.17 |
| 2024 | US$637.96B | US$311.67B | US$68.59B | US$59.25B | US$5.53 |
| 2023 | US$574.78B | US$270.05B | US$36.85B | US$30.43B | US$2.90 |
| 2022 | US$513.98B | US$225.15B | US$12.25B | -US$2.72B | -US$0.27 |
| 2021 | US$469.82B | US$197.48B | US$24.88B | US$33.36B | US$3.24 |
Balance sheet
| Year | Total assets | Total liabilities | Total equity |
|---|---|---|---|
| 2025 | US$818.04B | US$406.98B | US$411.06B |
| 2024 | US$624.89B | US$338.92B | US$285.97B |
| 2023 | US$527.85B | US$325.98B | US$201.88B |
| 2022 | US$462.68B | US$316.63B | US$146.04B |
| 2021 | US$420.55B | US$282.30B | US$138.25B |
Cash flow
| Year | Operating cash flow | Free cash flow | Net income |
|---|---|---|---|
| 2025 | US$139.51B | US$7.70B | US$77.67B |
| 2024 | US$115.88B | US$32.88B | US$59.25B |
| 2023 | US$84.95B | US$32.22B | US$30.43B |
| 2022 | US$46.75B | -US$16.89B | -US$2.72B |
| 2021 | US$46.33B | -US$14.73B | US$33.36B |
EPS forecasts
| Period | Est. EPS | Est. revenue | Analysts |
|---|---|---|---|
| 2025 | US$7.15 | US$714.69B | 37 |
| 2026 | US$12.64 | US$828.42B | 39 |
| 2027 | US$10.61 | US$949.44B | 41 |
| 2028 | US$13.83 | US$1.10T | 29 |
| 2029 | US$15.91 | US$1.22T | 16 |
| 2030 | US$19.36 | US$1.36T | 13 |
Analyst view
- Target (mean)
- US$329.93
- Target (high)
- US$390.00
- Target (low)
- US$300.00
- Strong buy
- 0
- Buy
- 85
- Hold
- 8
- Sell
- 1
Trend lines are fitted statistically to past swing highs and lows and projected forward on the assumption the same rhythm continues. It often does not. This is information, not advice.