AMZN Amazon.com, Inc.
Trend channel, buy level and 3-month target. Information only, not financial advice.
Below the channel · 12-month channel rising
Closed below support (US$257.76). Treat the buy level with caution.
- 3-year channel
- US$258.11 – US$300.33 · rising, +18% a year
- 12-month channel read from
- US$257.76 – US$307.16 · rising, +14% a year
- Price in channel
- −35% (0% = floor, 100% = ceiling)
- Ceiling overhead
- US$300.33
- Published levels
- Buy and target are not from this channel — see below.
Price history, with the path projected 3 months forward
Updated 6:40 AM ET (4 h ago)
- Daily close
- Upper trend line (3 years)
- Lower trend line (3 years)
- The same lines over the last 12 months
- Dashed after today: projected 3 months
- Our buy
- Our target
Suggested path
Buy at or below
US$240.35
level as at 1 Nov 2026
Our target
US$269.19
by 23 Dec 2026
Projected move
12.0%
gross, before costs
Price is at or below our buy.
Target: AMZN's usual move size (12.0%), the best return per day on this path.
This move size: reached in 55% of 13 past stretches, typically in 52 days. (0.23% per day)
6 settled calls · 4 reached target (66.7%) · average best move 9.9%. See the full record.
- Upper line touches
- 7
- Lower line touches
- 4
- Fit confidence
- 48%
- Fitted
- 1 Nov 2026
Company information
About Amazon.com, Inc.
Amazon.com, Inc. operates a vast global retail enterprise, distributing consumer goods and subscription services through both its extensive online platforms and a network of physical stores across North America and internationally. Its operations are structured into three primary segments: North America, International, and Amazon Web Services (AWS). The company's product offerings encompass both merchandise and content procured for direct resale, alongside items sold by third-party merchants on its platform. Furthermore, the company develops and markets its own range of electronic devices, such as Kindle e-readers, Fire tablets and TVs, Ring, Blink, eero, and Echo products. It also invests in the development and production of original media content. Amazon provides various programs designed to enable independent sellers to offer their products, and empowers authors, musicians, filmmakers, Twitch streamers, and app developers to publish and commercialize their content. Beyond this, it delivers a comprehensive suite of cloud computing solutions, including compute, storage, database, analytics, and machine learning services through AWS. The company also offers fulfillment services, advertising solutions, and digital content subscriptions. A key offering is Amazon Prime, its exclusive membership program. Amazon caters to a wide array of clientele, including individual consumers, third-party sellers, software developers, enterprise clients, content creators, and advertisers. Incorporated in 1994, Amazon.com, Inc. maintains its headquarters in Seattle, Washington.
- Sector
- Consumer Cyclical
- Industry
- Specialty Retail
- CEO
- Andrew R. Jassy
- Employees
- 1,576,000
- Country
- US
Scorecard
Our own scores from the fundamentals below (not Morningstar ratings).
- Valuation
- 68/100
- Profitability
- 66/100
- Financial health
- 66/100
- Cash generation
- 30/100
Key statistics
- Market cap
- US$2.68T
- Enterprise value
- US$2.83T
- Beta
- 1.46
- Avg volume
- 43.79M
- Revenue per share
- 72.12
- Dividend yield
- 0.00%
- 52-week range
- 196-287.2
- Exchange
- NASDAQ
Key ratios
- P/E (TTM)
- 19.72
- PEG
- 0.22
- Price / sales
- 3.46
- Price / book
- 4.85
- EV / EBITDA
- 11.12
- Gross margin
- 50.77%
- Operating margin
- 12.08%
- Net margin
- 17.44%
- Current ratio
- 1.03
- Quick ratio
- 0.87
- Debt / equity
- 0.40
- Interest cover
- 28.13
Income statement
| Year | Revenue | Gross profit | Operating income | Net income | EPS |
|---|---|---|---|---|---|
| 2025 | US$716.92B | US$360.51B | US$79.97B | US$77.67B | US$7.17 |
| 2024 | US$637.96B | US$311.67B | US$68.59B | US$59.25B | US$5.53 |
| 2023 | US$574.78B | US$270.05B | US$36.85B | US$30.43B | US$2.90 |
| 2022 | US$513.98B | US$225.15B | US$12.25B | -US$2.72B | -US$0.27 |
| 2021 | US$469.82B | US$197.48B | US$24.88B | US$33.36B | US$3.24 |
Balance sheet
| Year | Total assets | Total liabilities | Total equity |
|---|---|---|---|
| 2025 | US$818.04B | US$406.98B | US$411.06B |
| 2024 | US$624.89B | US$338.92B | US$285.97B |
| 2023 | US$527.85B | US$325.98B | US$201.88B |
| 2022 | US$462.68B | US$316.63B | US$146.04B |
| 2021 | US$420.55B | US$282.30B | US$138.25B |
Cash flow
| Year | Operating cash flow | Free cash flow | Net income |
|---|---|---|---|
| 2025 | US$139.51B | US$7.70B | US$77.67B |
| 2024 | US$115.88B | US$32.88B | US$59.25B |
| 2023 | US$84.95B | US$32.22B | US$30.43B |
| 2022 | US$46.75B | -US$16.89B | -US$2.72B |
| 2021 | US$46.33B | -US$14.73B | US$33.36B |
EPS forecasts
| Period | Est. EPS | Est. revenue | Analysts |
|---|---|---|---|
| 2025 | US$7.15 | US$714.69B | 37 |
| 2026 | US$12.86 | US$829.00B | 40 |
| 2027 | US$10.67 | US$952.12B | 42 |
| 2028 | US$14.22 | US$1.11T | 33 |
| 2029 | US$16.69 | US$1.23T | 24 |
| 2030 | US$20.64 | US$1.38T | 25 |
Analyst view
- Target (mean)
- US$333.68
- Target (high)
- US$390.00
- Target (low)
- US$300.00
- Strong buy
- 0
- Buy
- 85
- Hold
- 8
- Sell
- 1
Trend lines are fitted to past swing highs and lows and may not continue. Information only, not financial advice.