AAPL Apple Inc.
Apple Inc. (AAPL) trend channel, buy level and 3-month target on Trade The Path. Sector: Technology. Listed on NASDAQ. Levels below are fitted to this ticker's own swing highs and lows (Theil–Sen, log-price), then projected 3 months. On this symbol, 9 comparable calls have settled; 55.6% reached the published sell target. Information only, not financial advice.
In the buy zone
Price is sitting on the lower trend line — the level that has repeatedly held.
Read from the last 9 months of history we hold: rising, drifting +44% a year. The target of US$336.27 is below the nearest ceiling (US$373.27), so it does not depend on a breakout. What would overturn this: a close below US$337.97 — the floor of the channel being read — after which the trend, not the entry, is what was wrong.
- 9 months read from
- US$337.97 – US$373.27 Rising channel, +44% a year
- Position in that channel
- -16% below the floor of it — 0% is the floor, 100% the ceiling
Price history, with the path projected 3 months forward
- Daily close
- Upper trend line (9 months)
- Lower trend line (9 months)
- Dashed after today: projected 3 months
- Our buy
- Our target
Suggested path
Buy at or below
US$311.36
level as at 8 Oct 2026
Our target
US$336.27
by 29 Oct 2026
Projected move
8.0%
gross, before costs
Price sits between our buy level and our target.
The lines are drawn where this stock has actually turned: 2 touches on the ceiling, 2 on the floor, each fitted to the slope that catches the most of them. Buying one average daily range below its 50-day mean, on heavier volume than usual and while it is still above its 200-day mean, has come up 791 times; measured against the 6% floor — the least a call has to be worth to be worth making, not what it aims at — 73% cleared it, typically in 34 days, with price going about 5% against the entry along the way (63% in the worst case we have on record). Trades that have not reached the target within 3 months are counted as misses, whatever they are worth at the time. The prices above are this stock’s own — its average, its volatility — but the setup is the same one we apply everywhere: derived on eight unrelated tickers, then confirmed on 87 others it was never fitted to. We deliberately do not tune it to each stock: doing so scores worse on history the tuning never saw — 58% against 71% — because it fits the past rather than the future. On this stock the setup has come up 13 times so far, reaching target 77% of the time. The sell price comes from where this stock is projected to be, not from a minimum worth taking: the fitted path reaches more than 30% above the entry within 90 days, and of the sizes that path supports, 8% is the one that has returned the most per day of money tied up here — measured over the 12 times this entry has come up on this chart, reached 83% of the time, typically in 21 days. Smaller sizes got there sooner but paid less for the weeks they used; larger ones need a break above the projected ceiling, which is not the base case. The date published is whichever is later: that typical time, or the day the projected path itself reaches the price. It is a prediction, so it can be revised: if the run tops out before it gets there, the target is cut to what is actually on the table and you are told the same day. An ordinary pullback is not treated as topping out — those go on to make a new high about 8 times in 10, so they are ridden through. What triggers the revision is price closing below its 50-day trend and staying there, after which the odds of recovery fall to roughly 3 in 10.
On this stock's own history these rules produced 9 settled calls, of which 5 reached target (55.6%), with an average best move of 7.1%. See the full record.
- Upper line touches
- 2
- Lower line touches
- 2
- Fit confidence
- 63%
- Fitted
- 16 Sept 2026
About Apple Inc.
Apple Inc. is a global technology corporation that specializes in the conceptualization, production, and sale of a diverse suite of electronic devices. Its comprehensive hardware lineup features the well-known iPhone smartphones, Mac personal computers, and versatile iPad tablets. The company also supplies a range of wearables, smart home products, and accessories, including AirPods, Apple TV, Apple Watch, items from the Beats brand, and HomePod speakers. Beyond its device offerings, Apple delivers essential support services like AppleCare and robust cloud solutions. It oversees key digital platforms, prominently the App Store, which acts as a central hub for customers to discover and download countless applications and digital content, from e-books and music to videos, games, and podcasts. The company also generates revenue via advertising, leveraging both its proprietary ad platforms and third-party licensing deals. Apple's ecosystem is further bolstered by a wide array of subscription-based services: Apple Arcade for gaming, Apple Fitness+ for personalized wellness, Apple Music for curated audio experiences and on-demand radio, Apple News+ for access to news and magazines, and Apple TV+ for exclusive original video programming. Its financial services portfolio includes the co-branded Apple Card and the mobile payment system, Apple Pay. Additionally, Apple strategically licenses its intellectual property. The company serves a broad clientele that spans individual consumers, small and medium-sized enterprises, as well as institutional clients in the education, corporate, and governmental sectors. Products are distributed through a multi-channel strategy, utilizing Apple's own physical retail locations and online storefronts, a dedicated direct sales team, and collaborations with external partners such as mobile network providers, wholesalers, general retailers, and authorized resellers. The App Store additionally functions as the primary conduit for third-party applications designed for its devices. Founded in 1976, Apple Inc. is headquartered in Cupertino, California.
- Sector
- Technology
- Industry
- Consumer Electronics
- CEO
- John Ternus
- Employees
- 166,000
- Country
- US
Scorecard
Our own pillar scores, computed from the fundamentals below. They are not Morningstar ratings — that data is licensed and we do not redistribute it.
- Valuation
- 7/100
- Profitability
- 97/100
- Financial health
- 27/100
- Cash generation
- 59/100
Key statistics
- Market cap
- US$4.88T
- Enterprise value
- US$4.93T
- Beta
- 1.08
- Avg volume
- 52.29M
- Revenue per share
- 31.77
- Dividend yield
- 0.32%
- 52-week range
- 236.65-344.57
- Exchange
- NASDAQ
Key ratios
- P/E (TTM)
- 37.95
- PEG
- 1.16
- Price / sales
- 10.46
- Price / book
- 45.42
- EV / EBITDA
- 29.24
- Gross margin
- 48.65%
- Operating margin
- 33.17%
- Net margin
- 27.62%
- Current ratio
- 1.00
- Quick ratio
- 0.93
- Debt / equity
- 0.78
- Interest cover
- 0.00
Income statement
| Year | Revenue | Gross profit | Operating income | Net income | EPS |
|---|---|---|---|---|---|
| 2025 | US$416.16B | US$195.20B | US$133.05B | US$112.01B | US$7.46 |
| 2024 | US$391.04B | US$180.68B | US$123.22B | US$93.74B | US$6.08 |
| 2023 | US$383.29B | US$169.15B | US$114.30B | US$97.00B | US$6.13 |
| 2022 | US$394.33B | US$170.78B | US$119.44B | US$99.80B | US$6.11 |
| 2021 | US$365.82B | US$152.84B | US$108.95B | US$94.68B | US$5.61 |
Balance sheet
| Year | Total assets | Total liabilities | Total equity |
|---|---|---|---|
| 2025 | US$359.24B | US$285.51B | US$73.73B |
| 2024 | US$364.98B | US$308.03B | US$56.95B |
| 2023 | US$352.58B | US$290.44B | US$62.15B |
| 2022 | US$352.75B | US$302.08B | US$50.67B |
| 2021 | US$351.00B | US$287.91B | US$63.09B |
Cash flow
| Year | Operating cash flow | Free cash flow | Net income |
|---|---|---|---|
| 2025 | US$111.48B | US$98.77B | US$112.01B |
| 2024 | US$118.25B | US$108.81B | US$93.74B |
| 2023 | US$110.54B | US$99.58B | US$97.00B |
| 2022 | US$122.15B | US$111.44B | US$99.80B |
| 2021 | US$104.04B | US$92.95B | US$94.68B |
EPS forecasts
| Period | Est. EPS | Est. revenue | Analysts |
|---|---|---|---|
| 2025 | US$7.38 | US$415.41B | 27 |
| 2026 | US$8.83 | US$477.26B | 29 |
| 2027 | US$9.59 | US$523.39B | 30 |
| 2028 | US$10.69 | US$564.12B | 21 |
| 2029 | US$12.24 | US$483.09B | 11 |
| 2030 | US$12.91 | US$647.71B | 15 |
Analyst view
- Target (mean)
- US$339.35
- Target (high)
- US$400.00
- Target (low)
- US$245.00
- Strong buy
- 1
- Buy
- 70
- Hold
- 32
- Sell
- 9
Trend lines are fitted statistically to past swing highs and lows and projected forward on the assumption the same rhythm continues. It often does not. This is information, not advice.