AAPL Apple Inc.
Mid-channel
Price is between the two trend lines. Nothing to act on yet.
- Lower line today
- US$281.45
- Upper line today
- US$326.41
- Position in channel
- 60%
- Trend
- Rising channel
Price history, with the path projected 3 months forward
- Daily close
- Upper trend line
- Lower trend line
- Projected 3 months
No trade suggested right now
The channel fitted to this stock is not clean enough to project a buy and sell price with any confidence — the highs and lows have not repeated on a reliable enough rhythm. The chart above still shows the fitted lines; we just will not put numbers on them.
About Apple Inc.
Apple Inc. is a global technology corporation that specializes in the conceptualization, production, and sale of a diverse suite of electronic devices. Its comprehensive hardware lineup features the well-known iPhone smartphones, Mac personal computers, and versatile iPad tablets. The company also supplies a range of wearables, smart home products, and accessories, including AirPods, Apple TV, Apple Watch, items from the Beats brand, and HomePod speakers. Beyond its device offerings, Apple delivers essential support services like AppleCare and robust cloud solutions. It oversees key digital platforms, prominently the App Store, which acts as a central hub for customers to discover and download countless applications and digital content, from e-books and music to videos, games, and podcasts. The company also generates revenue via advertising, leveraging both its proprietary ad platforms and third-party licensing deals. Apple's ecosystem is further bolstered by a wide array of subscription-based services: Apple Arcade for gaming, Apple Fitness+ for personalized wellness, Apple Music for curated audio experiences and on-demand radio, Apple News+ for access to news and magazines, and Apple TV+ for exclusive original video programming. Its financial services portfolio includes the co-branded Apple Card and the mobile payment system, Apple Pay. Additionally, Apple strategically licenses its intellectual property. The company serves a broad clientele that spans individual consumers, small and medium-sized enterprises, as well as institutional clients in the education, corporate, and governmental sectors. Products are distributed through a multi-channel strategy, utilizing Apple's own physical retail locations and online storefronts, a dedicated direct sales team, and collaborations with external partners such as mobile network providers, wholesalers, general retailers, and authorized resellers. The App Store additionally functions as the primary conduit for third-party applications designed for its devices. Founded in 1976, Apple Inc. is headquartered in Cupertino, California.
- Sector
- Technology
- Industry
- Consumer Electronics
- CEO
- Timothy D. Cook
- Employees
- 166,000
- Country
- US
Scorecard
Our own pillar scores, computed from the fundamentals below. They are not Morningstar ratings — that data is licensed and we do not redistribute it.
- Valuation
- 13/100
- Profitability
- 97/100
- Financial health
- 27/100
- Cash generation
- 61/100
Key statistics
- Market cap
- US$4.54T
- Enterprise value
- US$4.58T
- Beta
- 1.10
- Avg volume
- 56.47M
- Revenue per share
- 31.77
- Dividend yield
- 0.34%
- 52-week range
- 201.68-344.57
- Exchange
- NASDAQ
Key ratios
- P/E (TTM)
- 35.26
- PEG
- 1.08
- Price / sales
- 9.72
- Price / book
- 42.21
- EV / EBITDA
- 27.19
- Gross margin
- 48.65%
- Operating margin
- 33.17%
- Net margin
- 27.62%
- Current ratio
- 1.00
- Quick ratio
- 0.93
- Debt / equity
- 0.78
- Interest cover
- 0.00
Income statement
| Year | Revenue | Gross profit | Operating income | Net income | EPS |
|---|---|---|---|---|---|
| 2025 | US$416.16B | US$195.20B | US$133.05B | US$112.01B | US$7.46 |
| 2024 | US$391.04B | US$180.68B | US$123.22B | US$93.74B | US$6.08 |
| 2023 | US$383.29B | US$169.15B | US$114.30B | US$97.00B | US$6.13 |
| 2022 | US$394.33B | US$170.78B | US$119.44B | US$99.80B | US$6.11 |
| 2021 | US$365.82B | US$152.84B | US$108.95B | US$94.68B | US$5.61 |
Balance sheet
| Year | Total assets | Total liabilities | Total equity |
|---|---|---|---|
| 2025 | US$359.24B | US$285.51B | US$73.73B |
| 2024 | US$364.98B | US$308.03B | US$56.95B |
| 2023 | US$352.58B | US$290.44B | US$62.15B |
| 2022 | US$352.75B | US$302.08B | US$50.67B |
| 2021 | US$351.00B | US$287.91B | US$63.09B |
Cash flow
| Year | Operating cash flow | Free cash flow | Net income |
|---|---|---|---|
| 2025 | US$111.48B | US$98.77B | US$112.01B |
| 2024 | US$118.25B | US$108.81B | US$93.74B |
| 2023 | US$110.54B | US$99.58B | US$97.00B |
| 2022 | US$122.15B | US$111.44B | US$99.80B |
| 2021 | US$104.04B | US$92.95B | US$94.68B |
EPS forecasts
| Period | Est. EPS | Est. revenue | Analysts |
|---|---|---|---|
| 2025 | US$7.38 | US$415.41B | 27 |
| 2026 | US$8.80 | US$477.48B | 29 |
| 2027 | US$9.59 | US$520.73B | 31 |
| 2028 | US$10.68 | US$557.77B | 19 |
| 2029 | US$11.80 | US$483.09B | 9 |
| 2030 | US$13.09 | US$675.27B | 15 |
Analyst view
- Target (mean)
- US$340.53
- Target (high)
- US$400.00
- Target (low)
- US$245.00
- Strong buy
- 1
- Buy
- 70
- Hold
- 32
- Sell
- 8
Trend lines are fitted statistically to past swing highs and lows and projected forward on the assumption the same rhythm continues. It often does not. This is information, not advice.