TTD The Trade Desk, Inc.
The Trade Desk, Inc. (TTD) trend channel, buy level and 3-month target on Trade The Path. Sector: Communication Services. Listed on NASDAQ. Levels below are fitted to this ticker's own swing highs and lows (Theil–Sen, log-price), then projected 3 months. On this symbol, 5 comparable calls have settled; 40% reached the published sell target. Information only, not financial advice.
Mid-channel, falling on both timeframes
Price is between the two trend lines. Nothing to act on yet.
The next few months are read from the last 12 months, not the last 9 months: that channel fits this stock's recent turns at least as well (56% against 56%) and it is the one price is respecting now. The last 9 months stay as context: falling, −72% a year. The nearest ceiling overhead is US$16.06, from the last 9 months. What would overturn this: a close below US$13.19 — the floor of the channel being read — after which the trend, not the entry, is what was wrong.
- 9 months read from
- US$13.19 – US$16.06 Falling channel, −72% a year
- Position in that channel
- 25% 0% at the floor, 100% at the ceiling
What broke this trend
- The fall
- -91% from US$139.494 Dec 2024 → 26 Aug 2026
- Whose problem it was
- This companyno peer group to compare against
- Does it resolve?
- Unsettled too close to a coin toss on the record to call
- Regained so far
- 1%of what it lost
- What the record says
- 36% of 215 comparable falls came back, typically in 180 days measured across every stock we hold history for, its peer group being too small
The trend broke in December 2024: price fell 91% from 139.49 to 13.01 by August 2026, and has regained 1% of that fall since. Its peers did not fall with it, so this was about the company rather than its sector. The wire that week: “What the Options Market Tells Us About Trade Desk”. What happens next is not settled: falls of about 91% here have come back to the old high 36% of the time (215 comparable falls), typically in 180 days, which is too close to a coin toss to price a recovery from.
Reported at the time: What the Options Market Tells Us About Trade Desk — 2 Dec 2024
Price history, with the path projected 3 months forward
- Daily close
- Upper trend line (9 months)
- Lower trend line (9 months)
- The same lines over the last 12 months
- Dashed after today: projected 3 months
- Our buy
- Our target
Our target
No published call today because its projected path only reaches 0.0% above the entry within 90 days, under the 6.0% floor a call has to clear to be worth making. No alerts are sent. The buy and target below are still this site's read of the fitted channel.
Buy at or below
US$11.57
level as at 19 Sept 2026
Our target
US$13.20
by 18 Dec 2026
Projected move
14.1%
gross, before costs
Price is at or through our target.
On this stock's own history these rules produced 5 settled calls, of which 2 reached target (40%), with an average best move of 8.3%. See the full record.
- Upper line touches
- 3
- Lower line touches
- 2
- Fit confidence
- 56%
- Fitted
- 18 Sept 2026
About The Trade Desk, Inc.
The Trade Desk, Inc. is a global technology company that provides a self-service, cloud-based platform. This platform enables advertising buyers to efficiently create, manage, and optimize data-driven digital ad campaigns across diverse formats and channels, including display, video, audio, native, and social media, reaching audiences on computers, mobile devices, and connected TVs. In addition to the platform, the company offers various data and value-added services. Their primary clients are advertising agencies and other service providers who represent advertisers. The Trade Desk was founded in 2009 and is headquartered in Ventura, California.
- Sector
- Communication Services
- Industry
- Advertising Agencies
- CEO
- Jeffrey Terry Green
- Employees
- 3,843
- Country
- US
Scorecard
Our own pillar scores, computed from the fundamentals below. They are not Morningstar ratings — that data is licensed and we do not redistribute it.
- Valuation
- —
- Profitability
- —
- Financial health
- —
- Cash generation
- —
Key statistics
- Market cap
- US$6.54B
- Enterprise value
- —
- Beta
- 1.00
- Avg volume
- 21.12M
- Revenue per share
- —
- Dividend yield
- —
- 52-week range
- 12.83-56.39
- Exchange
- NASDAQ
Key ratios
- P/E (TTM)
- —
- PEG
- —
- Price / sales
- —
- Price / book
- —
- EV / EBITDA
- —
- Gross margin
- —
- Operating margin
- —
- Net margin
- —
- Current ratio
- —
- Quick ratio
- —
- Debt / equity
- —
- Interest cover
- —
Income statement
Balance sheet
Cash flow
Trend lines are fitted statistically to past swing highs and lows and projected forward on the assumption the same rhythm continues. It often does not. This is information, not advice.