PG The Procter & Gamble Company
The Procter & Gamble Company (PG) trend channel, buy level and 3-month target on Trade The Path. Sector: Consumer Defensive. Listed on NYSE. Levels below are fitted to this ticker's own swing highs and lows (Theil–Sen, log-price), then projected 3 months. On this symbol, 7 comparable calls have settled; 71.4% reached the published sell target. Information only, not financial advice.
Mid-channel, going sideways on both timeframes
Price is between the two trend lines. Nothing to act on yet.
Read from the last 12 months of history we hold: going sideways, drifting −0% a year. The nearest ceiling overhead is US$149.89. What would overturn this: a close below US$142.95 — the floor of the channel being read — after which the trend, not the entry, is what was wrong.
- 12 months read from
- US$142.97 – US$149.89 Sideways channel, −0% a year
- Position in that channel
- 66% 0% at the floor, 100% at the ceiling
What broke this trend
- The fall
- -21% from US$171.242 Dec 2024 → 7 Jan 2026
- Whose problem it was
- This company0 of 2 Household & Personal Products peers fell with it
- Does it resolve?
- Temporary falls like it have resolved on the record
- Regained so far
- 35%of what it lost
- What the record says
- 91% of 889 comparable falls came back, typically in 63 days measured across every stock we hold history for, its peer group being too small
The trend broke in December 2024: price fell 21% from 171.24 to 135.02 by January 2026, and has regained 35% of that fall since. Its peers did not fall with it, so this was about the company rather than its sector. Falls like it have resolved: falls of about 21% here have come back to the old high 91% of the time (889 comparable falls), typically in 63 days. On that record the fall is treated as temporary, and the trend lines are fitted to the regime it created rather than through it. Priced from that: 172.74 within 512 days, reached 91% of the time in 889 comparable falls — about 0.03% a day held.
Price history, with the path projected 3 months forward
- Daily close
- Upper trend line (12 months)
- Lower trend line (12 months)
- Dashed after today: projected 3 months
- Our buy
- Our target
Our target
No published call today because its projected path only reaches 2.2% above the entry within 90 days, under the 6.0% floor a call has to clear to be worth making. No alerts are sent. The buy and target below are still this site's read of the fitted channel.
Buy at or below
US$142.97
level as at 18 Sept 2026
Our target
US$143.74
by 17 Dec 2026
Projected move
0.5%
gross, before costs
Price is at or through our target.
On this stock's own history these rules produced 7 settled calls, of which 5 reached target (71.4%), with an average best move of 5.9%. See the full record.
- Upper line touches
- 3
- Lower line touches
- 7
- Fit confidence
- 59%
- Fitted
- 17 Sept 2026
About The Procter & Gamble Company
The Procter & Gamble Company, commonly referred to as P&G, is a global enterprise that supplies a broad spectrum of branded consumer products to markets worldwide. The company's operations are divided into five main business divisions: Beauty; Grooming; Health Care; Fabric & Home Care; and Baby, Feminine & Family Care. The Beauty segment offers an assortment of hair care products, including conditioners, shampoos, styling aids, and treatments, under popular names like Head & Shoulders, Herbal Essences, Pantene, and Rejoice. It also features antiperspirants, deodorants, personal cleansing solutions, and skin care items from brands such as Olay, Old Spice, Safeguard, Secret, and SK-II. Within the Grooming division, P&G provides a range of shave care products and grooming appliances, prominently featuring brands like Braun, Gillette, and Venus. The Health Care unit encompasses oral hygiene essentials, including toothbrushes, toothpastes, and other dental care products sold under the Crest and Oral-B brand names. This segment further extends to gastrointestinal remedies, rapid diagnostics, respiratory care, vitamins/minerals/supplements, pain relief, and various other personal health care items from brands such as Metamucil, Neurobion, Pepto-Bismol, and Vicks. In the Fabric & Home Care category, consumers find fabric enhancers, laundry additives, and laundry detergents through labels like Ariel, Downy, Gain, and Tide. Additionally, this division offers air care products, dishwashing solutions, professional cleaning supplies (P&G Professional), and surface cleaners, exemplified by brands such as Cascade, Dawn, Fairy, Febreze, Mr. Clean, and Swiffer. Finally, the Baby, Feminine & Family Care segment provides infant care products, including baby wipes, taped diapers, and pants, under the Luvs and Pampers brands. It also supplies adult incontinence and feminine hygiene products from Always, Always Discreet, and Tampax, along with paper towels, tissues, and toilet paper marketed as Bounty, Charmin, and Puffs. P&G distributes its extensive product portfolio through a vast commercial network, including large retail chains, e-commerce platforms, grocery stores, membership clubs, pharmacies, department stores, various distributors, wholesalers, specialty beauty retailers, high-frequency stores, electronics outlets, and professional channels, as well as direct-to-consumer sales. The Procter & Gamble Company was established in 1837 and its corporate headquarters are located in Cincinnati, Ohio.
- Sector
- Consumer Defensive
- Industry
- Household & Personal Products
- CEO
- Shailesh G. Jejurikar
- Employees
- 104,000
- Country
- US
Scorecard
Our own pillar scores, computed from the fundamentals below. They are not Morningstar ratings — that data is licensed and we do not redistribute it.
- Valuation
- —
- Profitability
- —
- Financial health
- —
- Cash generation
- —
Key statistics
- Market cap
- US$347.93B
- Enterprise value
- —
- Beta
- 0.38
- Avg volume
- 8.90M
- Revenue per share
- —
- Dividend yield
- —
- 52-week range
- 137.62-167.25
- Exchange
- NYSE
Key ratios
- P/E (TTM)
- —
- PEG
- —
- Price / sales
- —
- Price / book
- —
- EV / EBITDA
- —
- Gross margin
- —
- Operating margin
- —
- Net margin
- —
- Current ratio
- —
- Quick ratio
- —
- Debt / equity
- —
- Interest cover
- —
Income statement
Balance sheet
Cash flow
Trend lines are fitted statistically to past swing highs and lows and projected forward on the assumption the same rhythm continues. It often does not. This is information, not advice.