PG The Procter & Gamble Company
Trend channel, buy level and 3-month target. Information only, not financial advice.
Above the channel · 18-month channel falling
Closed above resistance (US$146.80). The fitted trend may no longer apply.
- 18-month channel
- US$142.99 – US$146.80 · falling, −3% a year
- Price in channel
- 487% (0% = floor, 100% = ceiling)
- Ceiling overhead
- none — above both ceilings
- Turns bearish below
- US$142.99
What broke this trend
- The fall
- -21% from US$171.242 Dec 2024 → 7 Jan 2026
- Whose problem it was
- This company0 of 2 Household & Personal Products peers fell with it
- Does it resolve?
- Temporary falls like it have resolved on the record
- Regained so far
- 73%of what it lost
- What the record says
- 91% of 946 comparable falls came back, typically in 61 days measured across every stock we hold history for, its peer group being too small
Fell -21% (2 Dec 2024 → 7 Jan 2026); regained 73% so far; company-specific.
Price history, with the path projected 3 months forward
Updated 2:17 AM ET (19 h ago)
- Daily close
- Upper trend line (18 months)
- Lower trend line (18 months)
- Dashed after today: projected 3 months
- Our buy
- Our target
Our target
No published call: the falling channel’s upper wall (146.83) leaves less than the 6% a call has to clear, and no target is set above a descending wall Levels below are for reference only.
Buy at or below
US$143.00
level as at 2 Nov 2026
Our target
US$146.78
by 3 Nov 2026
Projected move
2.6%
gross, before costs
Price is at or past our target.
10 settled calls · 8 reached target (80%) · average best move 7.1%. See the full record.
- Upper line touches
- 3
- Lower line touches
- 9
- Fit confidence
- 52%
- Fitted
- 1 Nov 2026
Company information
About The Procter & Gamble Company
The Procter & Gamble Company, commonly referred to as P&G, is a global enterprise that supplies a broad spectrum of branded consumer products to markets worldwide. The company's operations are divided into five main business divisions: Beauty; Grooming; Health Care; Fabric & Home Care; and Baby, Feminine & Family Care. The Beauty segment offers an assortment of hair care products, including conditioners, shampoos, styling aids, and treatments, under popular names like Head & Shoulders, Herbal Essences, Pantene, and Rejoice. It also features antiperspirants, deodorants, personal cleansing solutions, and skin care items from brands such as Olay, Old Spice, Safeguard, Secret, and SK-II. Within the Grooming division, P&G provides a range of shave care products and grooming appliances, prominently featuring brands like Braun, Gillette, and Venus. The Health Care unit encompasses oral hygiene essentials, including toothbrushes, toothpastes, and other dental care products sold under the Crest and Oral-B brand names. This segment further extends to gastrointestinal remedies, rapid diagnostics, respiratory care, vitamins/minerals/supplements, pain relief, and various other personal health care items from brands such as Metamucil, Neurobion, Pepto-Bismol, and Vicks. In the Fabric & Home Care category, consumers find fabric enhancers, laundry additives, and laundry detergents through labels like Ariel, Downy, Gain, and Tide. Additionally, this division offers air care products, dishwashing solutions, professional cleaning supplies (P&G Professional), and surface cleaners, exemplified by brands such as Cascade, Dawn, Fairy, Febreze, Mr. Clean, and Swiffer. Finally, the Baby, Feminine & Family Care segment provides infant care products, including baby wipes, taped diapers, and pants, under the Luvs and Pampers brands. It also supplies adult incontinence and feminine hygiene products from Always, Always Discreet, and Tampax, along with paper towels, tissues, and toilet paper marketed as Bounty, Charmin, and Puffs. P&G distributes its extensive product portfolio through a vast commercial network, including large retail chains, e-commerce platforms, grocery stores, membership clubs, pharmacies, department stores, various distributors, wholesalers, specialty beauty retailers, high-frequency stores, electronics outlets, and professional channels, as well as direct-to-consumer sales. The Procter & Gamble Company was established in 1837 and its corporate headquarters are located in Cincinnati, Ohio.
- Sector
- Consumer Defensive
- Industry
- Household & Personal Products
- CEO
- Shailesh G. Jejurikar
- Employees
- 104,000
- Country
- US
Scorecard
Our own scores from the fundamentals below (not Morningstar ratings).
- Valuation
- —
- Profitability
- —
- Financial health
- —
- Cash generation
- —
Key statistics
- Market cap
- US$374.48B
- Enterprise value
- —
- Beta
- 0.38
- Avg volume
- 9.08M
- Revenue per share
- —
- Dividend yield
- —
- 52-week range
- 137.62-167.25
- Exchange
- NYSE
Key ratios
- P/E (TTM)
- —
- PEG
- —
- Price / sales
- —
- Price / book
- —
- EV / EBITDA
- —
- Gross margin
- —
- Operating margin
- —
- Net margin
- —
- Current ratio
- —
- Quick ratio
- —
- Debt / equity
- —
- Interest cover
- —
Income statement
Balance sheet
Cash flow
Trend lines are fitted to past swing highs and lows and may not continue. Information only, not financial advice.